NOTEWORTHY NEWS: OUR TAKE ON THE LATEST AI/GENAI NEWS
Noteworthy AI News for Agencies - Edition #15
Please note that Noteworthy News will not be published next week (August 30) as the 4A’s takes time off for the Labor Day holiday. We’ll be back the following week on September 6 with AI news for agencies.
By Jeremy Lockhorn , SVP, Creative Technologies & Innovation, 4A's
THE BIG STORY:
Human-Minded Creativity in a World of AI
In an age where AI permeates our creative processes, it's crucial for brands and agencies to understand the line between what will.i.am called “imagination regurgitation” and true creativity. A recent study from 4A’s member agency Digitas and Vox Media highlights that while AI may be able to make the creative process more efficient, it lacks the human touch necessary for true originality and authenticity.?
Key findings show that 85% of respondents believe authenticity is the mark of true quality, with 74% noting it's a distinctly human trait. Additionally, 55% think AI will never impede human creativity, yet 67% agree that today’s AI tools do enable creativity.?
Despite AI's efficiency, the risk lies in the "Generative Middle," where content may become generic. Brands and agencies must leverage AI carefully, ensuring their voice remains culturally relevant and authentic to avoid the "your AI is showing" cringe.
Ultimately, while AI can amplify human creativity, it’s the human vision that directs and refines these outputs. As the digital landscape becomes more saturated with AI-driven content, brands are encouraged to do less but do it better, focusing on authentic connections that resonate deeply with their audience.
For 4A’s member agencies, our GenAI Blueprint provides guidance on how to implement AI solutions while prioritizing the human element. Download today to dive into a comprehensive guide to agency AI implementation, regardless of where you’re at in your AI journey.??
OTHER INTERESTING AI NEWS FOR AGENCIES:
o?? Midjourney web interface now available to everyone
o?? Google’s Imagen 3 AI image generator is now available , offering users powerful new tools to create stunning visuals with minimal effort. Meanwhile, the company’s new AI ‘Reimagine’ tool impresses early testers, in both good and bad ways .
o?? Procreate is making waves by taking a bold stance against generative AI, vowing to keep the tech out of its products. AdAge covers the story as well, with broader context around anti-AI sentiment. ?
o?? Hollywood union strikes deal for advertisers to replicate actors' voices with ai
o?? Authors are taking legal action against Anthropic, the creator of the Claude AI chatbot, accusing it of copyright infringement.?
领英推荐
o?? California’s AI legislation is caught in a tug-of-war, with lawmakers weakening a bill aimed at preventing AI disasters after consulting with Anthropic, while OpenAI’s opposition to the law has been met with criticism from state senators .
RECENT CASE STUDIES, EXAMPLES AND USE CASES:
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