Notes & Quotes from Pam Perry (PR)

“To get picked up by the media, you have to know what to say, who to say it to, and when to say it.” – Pam Perry

“I call myself a PR Angel because I really help people manifest the media that they want.” – Pam Perry

“How do you have the right materials to give the media what they’re asking for? That’s where my Ready, Set, Go, Speak! program really comes into play.” – Pam Perry

“There’s nothing worse than writing a press release, and then after reading it, you look at it, and it’s like, ‘Who cares?’” – Pam Perry

“The media hates fluff pieces … there’s no news in it. The keyword in news is something NEW: new thought, new product, new way of doing something, new perspective – that’s newsworthy.” – Pam Perry

“I don’t care how confident you look, how cute you look, how well you sound, how well you sing – if there is nothing newsworthy, you’re not going to get on the news.” – Pam Perry

“Having clarity and confidence is so important.” – Pam Perry

“This is COVID; we’re not going into TV studios right now. We’ve got to have our own set and look like we’re camera-ready. They’re not going to send out a makeup artist to your home, put up lights for you, and set up mics.” – Pam Perry

“The Publicity Mystery is NOT going to stay a mystery if you have information; information changes the seasons of your life.” – Pam Perry

“Information changes the seasons of your life … you need someone who has been there and done that and who knows what’s tested and true.” – Pam Perry

“Some people are so caught up in the hype that they don’t get the help … so many people come to me after they’ve been burned … they fell hook, line, and sinker for a sales page.” – Pam Perry

“So many people come to me after they’ve been burned … they fell hook, line, and sinker for a sales page. People are so caught up in the hype that they don’t get the help.” – Pam Perry

“The key to networking is: Give First. Don’t take, give. Give with an authentic heart, and of course, the people who you help will love to help you. Typically. ??” – Pam Perry

“Make sure you match your message with the particular medium.” – Pam Perry

“Know your story and know how to tell stories.” – Pam Perry

“Before you go national, let’s start with your local, then regional, and then bubble up to national.” – Pam Perry

“Even though you don’t get paid for TED talks, it is a very good link to send to a TV station, especially a national one.” – Pam Perry

“Sometimes you’ll see ‘You can get on TV in 5 days!’ … Well, I’d like to see that. Being a publicist for 3 decades, the only person that I know who can get on TV in 5 days is someone that is already branded, like Michelle Obama... But someone that’s coming out of the blue? That no one’s ever heard of? And their stuff isn’t together? No. No, that’s not going to happen. That’s just great sales copy.” – Pam Perry

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