Notes from Vitafoods, chocolate vitamins and mushroom shots ??
Nutrition Integrated
Specialist data and insights for the active nutrition market
Welcome to June’s edition of Uncovered.?
This month we’re reflecting on Vitafoods and some of the questions it had us asking. We also take a look at how collagen sources differ between Europe and North America and discover how specialised gummies brands really are.?
Products-wise, we’re highlighting some really cool ones including chocolate vitamins and mushroom shots.?You can also download our new whitepaper, which looks at the evolution of the sports nutrition category. Just click the link below.?
We hope you enjoy and, as ever, let us know anything you’d like to see in here next month.?
Three things to know
We’re constantly crunching the data to stay on top of the latest trends and bring you some of our most interesting insights.
Vitafoods 2024: Sparking new questions
In this blog, Nick considers two previous trends that are showing no signs of slowing down — gummies and agelessness — and how their evolving positioning and the conversations surrounding them raised questions we haven’t touched on before.?
Collagen source comparisons: Europe vs North America
Collagen may be everywhere but with so many types and sources, where do you even start? We take a look at collagen sources and how these differ between Europe and North America.?
Specialised or diverse? A gummy brandscape breakdown
As the prevalence of gummies continues to increase, we're looking at how specialised the category really is and whether brands are focusing their offering providing a more diverse range of gummy products.?
Products we love
Bringing you some of our favourite new products, every month.
Lyma’s single supplement contains 10 patented ingredients to improve sleep, performance, beauty, anxiety, menopause, immunity, libido, muscle and bones. It also claims that each ingredient and dosing regimen in its supplement has been subject to peer-reviewed trials.
Why we love it
This brand is penetrating the cellular health trend with a unique supplement paired with a skin serum and a laser therapy device to tackle aging from every angle.
领英推荐
Biorela’s chocolate MultiLife is a one-a-day probiotic multivitamin with polyphenols, delivered in a dark chocolate bite. Each chocolate bite serving is 5g, laden with vitamin B, A, C, D & E and includes the probiotic bifidobacterium lactis (1 billion CFU) and co-enzyme Q10.
Why we love it?
Who doesn’t love chocolate? And functional chocolate? Even better. The brand hasn’t stopped at a chocolate multivitamin either, it’s also matched chocolate with joint health, improved focus, iron and stress relief.
Evolution Organics Focus Shot; Morning Glory Energy Shots ??
Focus Shot (￡4.45/shot) includes 50mg of caffeine, vitamin B12 (500% DV), vitamin C (29% DV) and 1,500 mg of lion’s mane, while Energy Shots (￡1/shot) include 16g of ginger, 35g of turmeric, and 1g of lion’s mane in cold-pressed juice.
Why we love it
These shots a great example of how adaptogenic mushrooms are still going strong and how the trend continues to innovate and tap into product types that consumers are already familiar with.
Dive in
Take the deep dive with our latest reports and webinars.
WHITEPAPER
Sports nutrition for all: the evolution of a category
Sports nutrition as a category is one that, traditionally at least, has been stereotyped by bodybuilding and an association to muscle. But as consumers adopt more positive habits and behaviours towards exercise and nutrition, we’re seeing an increased interest in the role and benefits of products that are intrinsically sports nutrition related. As a result, the relevance of the category is broadening at pace.
This whitepaper examines how the sports nutrition category is changing and highlights how brands can stay relevant.
WEBINAR
Watch on demand
In our latest webinar, The Endless Opportunities of Agelessness, Nick considers how nutrition is and can be at the forefront of getting older, and how embracing the human and emotional connection can help a population be fearless and defy the stereotypes of age.