Note To Netflix: "Embrace The Change"
1. Ad-Supported Netflix May Launch This Year
While most of the industry took Netflix’s announcement to start up an ad-supported tier as an “at some point” type announcement, an article in the New York Times this week seemed to indicate that Netflix may be looking to launch their ad business much sooner...?possibly by the end of this year, with help from The Trade Desk.
Netflix has the potential to really shake up the CTV ad market due to its size, its perceived prestige and the perceived strength of its data.
Rather than outsource the advertising as if it was some necessary-but-unpleasant task like janitorial services, there’s a real opportunity to take the lead and remake CTV advertising, or at least portions of it…?[READ MORE]
2. Chicken Soup For The Soul Buys Redbox
In one of the more interesting mergers this year, Chicken Soup For The Soul —?the company that owns CracklePlus (among other streaming platforms) — bought Redbox, the kiosk-based DVD-rental company that has also launched its own FAST service.
The result will be a very robust independent FAST consortium with a variety of offerings that can cater to a range of consumer moods and tastes, while providing much-needed ad inventory—and data—for the CTV ecosystem…[READ MORE]
Check us out at the Stream TV Show
Monday?June 6th?Denver, CO, 3pm to 5pm
Exclusive TVREV-hosted sessions on the future of FASTs, getting TV ad people and digital ad people on the same CTV page and more.?Sponsored by?MadHive
Featured Report:?The IRIS_ID—Making CTV More Transparent For Buyers And Sellers
In the absence of a safe and secure way to share metadata around their shows, CTV publishers have largely opted not to do so. As a result, brands rarely have insight into where their ads run, let alone whether the environment was brand-safe or contextually relevant. As more eyeballs shift to CTV, this presents a major problem.
This report examines how?IRIS_ID?solves for this by creating uniformity for content-based metadata across multiple publishers, and how third parties are using it to holistically plan, target, verify and measure campaigns.?
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Hey, Netflix, Lionsgate’s Jon Feltheimer Still Has A Deal You Should Take, And It Beats Advertising?—?David Bloom
While Feltheimer’s proposal would certainly be very good for Lionsgate, it and other deals like it also might be a better way out of Netflix’s challenges than trying to build a whole new ad-based product over the next couple of years.?READ MORE...?
TVREV Co-Founder and Lead Analyst Alan Wolk debunks yet again the myth that Netflix had suffered “massive” subscriber losses and notes about how movie theater chains need to reclaim their role as a destination and gathering place by improving their product.?READ MORE...?
An interview with Samsung Ads' Justin Evans on how data is critical to finding and reaching audiences, an excerpt from our latest?Special Report: Proving The Point: Case Studies That Prove The Power Of The New Smart TV Ecosystem.?READ MORE...
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Netflix Tells Employees Ads May Come by the End of 2022?[New York Times]
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Conversation - the clearest path to opportunity. Let's have one. ??
2 年I find it very surprising Netflix waited this long. I assume they have because they assumed it would seem like a lack of confidence in their current business model.