A Note from Us

Hi there,

We want to start with a simple, everyday example. Imagine a friend invites us to dinner at a new restaurant, and they've already made the reservation. What’s the first thing we do? We go straight to social media to check out the vibe. We look at photos, read reviews, and see what people are saying. It’s how we decide whether we're excited or hesitant. The same thing happens when someone is thinking about your dealership. They might find you on Autotrader or another platform, but trust me, before stepping through your doors, they’re checking you out on social media.

Now, we know some of you might think, “Is social media really that important for my business?” Our answer: absolutely. In today’s world, it’s essential, especially if you want to connect with Gen Z, a generation that practically lives on social media. It’s where they form their opinions and where they decide whether they trust a brand.

77% of consumers are more likely to buy from a brand they follow on social media. Plus, 78% of Gen Z will investigate your social media presence before even considering contacting your business.

Why Social Media Can Transform Your Dealership?

• First of all, social media builds trust. People believe what they see other customers say online more than any advert. If someone’s scrolling through Instagram and sees positive feedback, happy customers driving off in their new cars, or even just behind-the-scenes photos of your team, that speaks volumes. It tells them your dealership is authentic, approachable, and trustworthy.
• It’s also the new word of mouth. In the past, people might have asked their neighbours or friends where to buy a car. Now, they’re scrolling through social feeds to see what people are saying about you. Every like, share, and comment is the modern version of a personal recommendation. If your dealership isn’t active on social media, you're missing out on these important conversations—or worse, you’re not part of them at all.

What to Post: Making It Count.

We get it—posting on social media can feel daunting if it’s not something you’re used to. But here’s our advice: don’t overthink it. The best content comes from just being real and showing your audience what makes your dealership special. Here are a few ideas:

• Behind-the-scenes content: Let your customers see the faces behind the brand. Show your team in action, whether it’s your sales staff or mechanics. People connect with people, not just brands.
• Customer stories: There’s nothing more powerful than seeing a happy customer. Whether it’s a quick video of someone picking up their new car or a heartfelt testimonial, these moments speak directly to future buyers.
• Join the conversation: Social media trends move fast, but they’re a great opportunity to show a lighter, more human side of your business. Whether it’s a TikTok challenge or a viral hashtag, don’t be afraid to get involved.

Choosing the Right Platforms

Not every platform is right for every dealership, and that’s okay. But to reach Gen Z, you need to be where they are. Platforms like TikTok, Instagram, and even YouTube are perfect for reaching this younger, tech-savvy audience.

• TikTok: Short, engaging videos are the name of the game. Show off your stock in fun, creative ways, or share useful car-buying tips in quick snippets.
• Instagram: It’s all about visuals. High-quality images and videos, whether of your cars or your customers, are what people expect here. Stories and reels are also great for giving a more personal, behind-the-scenes look at your business.
• YouTube: For longer videos, such as in-depth car reviews or tips on how to maintain your vehicle, YouTube is the place to go.

But the most important thing is just to start. You don’t need to be perfect—social media is a learning process. Try things out, see what works, and don’t be afraid to adjust your approach along the way.

Final Thought: It’s All About Connection

At the end of the day, social media is just another way to connect with people. Gen Z (and let’s face it, most people now) want to feel like they’re interacting with something real and human—not just a brand trying to sell them something. Your dealership has a story, a team, a community, and a unique personality. Now’s the time to share that with your audience in the spaces where they’re already spending their time.

If you’re unsure where to start, or if you just need a little guidance, feel free to reach out. We’re here to help you navigate this new world and make sure your dealership thrives in the digital age.