Nostalgia Marketing
Christopher Tompkins
CEO of The Go! Agency (Digital Marketing), Author, Forbes Council Thought Leader, Entrepreneur Magazine Contributor, Biz Journals Leadership Trust, Fast Company Board Member, Podcast Host, National Business Mentor
Here’s What You Need To Know
Nostalgia in the media is nothing new, but it’s something that’s often overlooked by marketers. Nostalgia can be a powerful marketing tool, helping brands connect with consumers on an emotional level and evoke positive memories and feelings.?
If you want a powerful example, look no further than Stranger Things—a show that’s steeped in 1980s nostalgia.
Nostalgia marketing can be effective in building brand loyalty, increasing brand awareness, and driving sales, particularly when targeting older consumers and generations who may have a stronger emotional connection to past experiences.?
Social Media Today has a detailed infographic highlighting key points you should be aware of when it comes to the psychology of Nostalgic Marketing.?
Is this a strategy you have considered for your brand? Let us know by replying to this email!
The Round-Up
Featured in Forbes
Storytelling is a critical part of any marketing strategy and this isn’t a skill you can learn overnight. Storytelling is a unique skill that is learned over time through practice, trial, and error.?
In a recent Forbes article, I touch on an important method you can use when it comes to telling a good story in your marketing. It is all about marrying the client's POV to the target audience's interests.?
READ MORE: Valuable Storytelling Lessons to Learn