Northern Spirit Named Official Sponsor of the 2024 CrossFit Games Semifinals and the 2024 Masters, Teenage, and Adaptive CrossFit Games

International Clothing Brand will also Offer Licensed Apparel to the Global CrossFit Community.

Santa Cruz, California – April 30, 2024 – CrossFit, LLC today announced Northern Spirit, a functional training and fitness clothing brand, as an Official Sponsor of the CrossFit Games Semifinals and the Masters, Teenage, and Adaptive CrossFit Games.?

As part of the partnership, Northern Spirit will provide robust uniform kits to all divisional CrossFit Games athletes to be worn on the competition floor at the Masters, Teenage, and Adaptive CrossFit Games; to all Semifinal athletes to be worn at their own discretion at the seven Semifinal events between May 16 - June 2; and to all judges and volunteers across each event. All apparel will be branded with unique logos specific to each competition.

Northern Spirit will extend this partnership beyond the competition floor by offering licensed CrossFit apparel to the global community, with international shipping outside of the United States.?

“We’re very proud to work with CrossFit to help facilitate the growth of the sport internationally and meet the ever-increasing demand around the world for CrossFit-branded apparel,” said Malek CHENIA , founder of Be Sport , owner of Northern Spirit. “The partnership with CrossFit further allows us to support the global network of affiliate owners, coaches, and CrossFit members, and our mission and values align perfectly with those of CrossFit. The sport personally changed my life when I walked into CrossFit Louvre in France and I will be forever grateful for that. We’re looking forward to supporting affiliate owners across the globe as they continue to change lives every single day.”

In the past, CrossFit only had one apparel brand under license, which led to certain markets being underserved. With both GORUCK and Northern Spirit on board, the entire global community will have access to CrossFit-branded apparel for the first time.

“We’re thrilled to work with Northern Spirit to fulfill the demand for CrossFit-branded apparel worldwide, and we’re grateful to Jimi Letchford and the entire GORUCK team for their collaboration in helping make this opportunity happen,” said Don Faul , CEO of CrossFit, LLC . “Our partnership with Northern Spirit will enable the Semifinals, Masters, Teenage, and Adaptive CrossFit Games competitions to be best-in-class through funding? and event-specific support.”?

The CrossFit Games Individual and Team Semifinals will kick off May 16-19 with the Europe Semifinal by French Throwdown in France and the Asia Semifinal by Far East Throwdown in South Korea. For more information on the Semifinals, visit: https://games.crossfit.com/semifinals/overview .

The Masters CrossFit Games by Legends will take place from Aug. 29-Sept. 1 at the Birmingham Jefferson Convention Center in Birmingham, Alabama; the Teenage CrossFit Games by PIT Teen Throwdown will be held Aug. 29-Sept. 1 in Kalamazoo and Three Rivers, Michigan; and the Adaptive CrossFit Games by WheelWOD will be hosted in San Antonio, Texas, Sept. 19-22 at the Henry B. Gonzalez Convention Center.

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About Northern Spirit

Founded in 2013, Northern Spirit is a French fitness apparel brand and is part of the Be Sport Group, a company portfolio that includes Hustle Up and Wodabox. Since being acquired by the group, it has established itself as one of the pre-eminent clothing brands in the European CrossFit community. Northern Spirit product is designed and crafted in house in Lyon, with CrossFit training at the forefront of that process, ensuring optimum performance through the use of premium materials. The brand operates from two distribution hubs in Europe and Texas, USA and ships worldwide.?

About CrossFit?

In the 20 years since its founding, CrossFit has grown from a garage gym in Santa Cruz, California, into the world’s most effective program for improving health and performance through nutrition and exercise. CrossFit is the world’s leading provider of accredited performance-based training courses and certifications and has more than 125,000 credentialed coaches across the world. The program can be modified to welcome people of all ages and abilities and millions of people have already experienced CrossFit’s transformational benefits in more than 12,000 affiliated gyms across 146 countries. CrossFit also directs the CrossFit Games season, beginning with the annual CrossFit Open, through which athletes at every level compete worldwide, and culminating in the CrossFit Games, where top athletes compete for the title of Fittest on Earth?.?

Contacts?

Chris Madigan?

BZA PR on behalf of CrossFit, LLC?

[email protected] , 203.918.1652?

Amelie Bogreau?

Northern Spirit

[email protected] ?