The North West Air Ambulance Charity’s Blog - October 2023

One of the most important aspects of forming a successful corporate partnership with the North West Air Ambulance Charity is determining goals for both the charity and the business. It’s not a one-size-fits-all arrangement; the partnership will be tailored to ensure impactful objectives.

For example, a business might be focusing on staff engagement and motivation, so the partnership could be centred around volunteering opportunities and event participation.

Another business may have few staff but is undergoing a huge push on exposure and publicity. Maybe one of our sponsorship packages is ideal for them.

Or if a business is keen to see the impact of the relationship continue long after it has officially ended, cause-related marketing or Payroll Giving recruitment could be what’s right for them.

Our dedicated corporate partnership team will have these discussions right from the start of any partnership, gathering information and agreeing objectives to form the backbone of the relationship. Regular communication is an important aspect of the partnership. Weekly, monthly, quarterly? That’s down to the situation and what is right for both parties.

If you are looking for an impactful, purposeful and collaborative partnership with your chosen charity, please get in touch with me or Rachel Bates for an informal chat.

Many thanks,

Chris Andrews