The North West Air Ambulance Charity’s Blog - September 2023

This month we’re happy to announce our new corporate partnership with 360 Loyalty.

Our corporate partners play a vital role in supporting the work we do. 360 Loyalty, works closely with travel partners to provide holidays to customers and give donations to our lifesaving charity when you book through their website.?

Every holiday booked via the 360 Loyalty website or over the telephone will generate a donation from them to the North West Air Ambulance Charity. This does not mean the cost of your holiday has increased to include this.?

The donation amount from each holiday is shown on the 360 Loyalty website, and you’ll see it on your booking confirmation. For the full terms and conditions, head to the 360 Loyalty website.?

Managing Director of 360 Loyalty, Kevin Coles said: “I have been in travel for over 30 years and for the last few years running my own business specialising in loyalty programs for the retail industry.

“We saw an opportunity to use the same technology to benefit this amazing charity and donate a portion of each customer pound spent with us to the North West Air Ambulance Charity.”

In 2019, Kevin’s brother-in-law had a serious accident, which resulted in him breaking his back. His family called 999 and soon after, the charity’s helicopter landed close by in a school field to attend the scene. A decision was made, by the critical care paramedics to take him to hospital by ambulance.

Kevin said: “We were amazed at how much pre-hospital care was provided by the North West Air Ambulance Charity. Apart from the terrible accident of my brother-in-law, one thing stuck in my mind... We had all assumed that it was an NHS service, it’s not, it’s a charity!

“If it wasn’t for the funds raised by the charity, that day in November could have turned out much differently.”

Rachel Bates , Corporate and Trusts Manager at the charity said: ”We are delighted to be chosen to benefit from this innovative initiative and look forward to working with 360 Travel and their partners. We do not receive any government or NHS funding to support our lifesaving service for the people of the North West and this will help us to keep flying to save lives. This project will raise both funds and awareness as well as being a great perk to our loyal supporters who can enjoy a fantastic holiday and support North West Air Ambulance Charity.”

If you’re looking for a corporate partnership with a charity, why not get in touch with our team? Our corporate partners play an integral role in raising awareness and vital funds for our charity, you can contact Rachel Bates or Chris Andrews for more information on how you can get involved.

Thank you