Not a normal #NoFiresOnFriday

This week I had another topic to write about, but after the fires in California got completely out of control, I changed my mind.

Every time I opened the draft and thought about having no fires on Friday, I realized that is not always easy for everyone. And having friends and family in California, the decision was even easier.

So, with that said, I am going to skip this week.

And by that I mean I am going to skip my normal, snarky perspective on the billboard industry, marketing in general or a process so twisted up it just does not make sense.

Thank you for following along as I brain dump each week and I appreciate all of the feedback, the comments and those that even reached out because it seemed like I might have missed a week.

I appreciate you all.

Now, if you don't mind, please take a minute and think about the fires on Friday that cannot be controlled. PLUS, the families, the firefighters (and their families) and the pets.

Politics aside, the fires are out of control, homes were torched to the ground and pets are being turned into shelters at higher than normal rate.

I added a couple of links to places you can donate if you'd like.

**not affiliated with any of them - saw them shared elsewhere online**

Have a great day and weekend. I will return next week with regular scheduled programming.