Nordic Ways launches a leisure and innovation training program in Finland, the World’s Happiest Country

Nordic Ways launches a business professional training program in Finland called Nordic Focus. It seeks to merge tourism with educational experiences, providing professionals the opportunity to benefit from Finland's leading innovation and design hubs.

“Tourism and leisure are seamlessly integrated into the learning experience”, remember Roberta Perez, CEO at Nordic Ways.

The program has been developed in collaboration with Aalto University Executive Education and Professional Development , Helsinki Partners , and Visit Espoo , seeks to blend tourism with educational experiences. The five-day itinerary includes lectures, workshops, city tours, and business courses, tailored to the participants' interests and expertise. Aalto University also offers program certification upon completion.

The Nordic Focus program was launched in August at an event where Nordic Ways hosted clients, partners and journalists in S?o Paulo. Guests included Heidi Virta, Head of Latin America at Business Finland; Gustavo Cerbasi, financial consultant, professor, speaker and author; Rosely Youssef, Director of Pinup Estratégia; Adrianne Pereira, Director of MCI Brasil; and Fernando D'Jiovanni, from Essêntir Viagens.

"Finns are used to buying second-hand products, and so they value higher-quality products that will last longer and can be sold later, even if the initial investment is higher than disposable products. And I was able to observe, during my vacation with Nordic Ways, that even people with lower purchasing power have this mindset. That's why, even during leisure time, local people and culture have a lot to teach us about living more consciously," says Cerbasi.

Why Finland?

Finland has been named the happiest country in the world for seven consecutive years. In Finland, innovation and design are woven into everyday life. Nordic Ways’ program highlights how happiness and innovation go hand in hand by merging cultural immersion and leisure with advanced technical knowledge.

Finland is a hub for innovation and entrepreneurship beyond the obvious, yet it remains largely untapped by Brazilians. Finland also excels in numerous global rankings, including the cleanest air, highest quality of life, lowest corruption levels, and top-notch governance. It ranks in the top 10 on the 2022 Global Innovation Index and the Global Startup Ecosystem Report.

“With this program, we’re partnering with Finland’s premier educational and tourism institutions to deliver unparalleled insights on innovation,” says Roberta.

Aalto University EE partnership?

Aalto University's main campus in Otaniemi, designed by the famed Alvar Aalto, is a vibrant hub housing Finland’s largest companies and numerous start-ups. At Aalto University, science and art meet business and technology in an internationally unique combination of fields of study. Aalto University, one of Finland’s largest universities, has the ‘Triple Crown’ of accreditations – AACSB, AMBA, and EQUIS – an accolade shared by only 1% of universities worldwide. The University is founded on high-quality research, education, and impact as well as shared values of responsibility, courage, and collaboration.

Aalto University Executive Education and Professional Development (Aalto EE) provides executive education, professional development services, and training in the form of customized solutions, MBA and DBA programs, and open enrollment programs. Aalto EE enables opportunities for lifewide learning and educate the game changers of the future; current executives, the next generation of leaders, and experts with an impact on business and society. Aalto EE placed among the top executive education and professional development organizations worldwide.