Noodly and buttery

In the month that Bank Holidays ruled, the King got a new hat, and cats prevailed at the Met Gala, we settled in and got cracking on this, the latest SKIM7. As always: choice examples of marketing, advertising and design. Enjoy the issue.

If you like this, the LinkedIn-light version of SKIM7, please do?sign up for the email version?(which is much much prettier). Enjoy the issue.

Second glance saloon?

A campaign that's caught our attention?

Pot Noodle ads are brazen attention seekers and this campaign, created by adam&eveDDB, is no different. The message? The snacks fill a hole when you’re peckish. Simple. Cue noodles overflowing from?absurd locations (washing machine drums, bird feeders, potholes, letterboxes, etc.) in a campaign that’s a bit grim but certainly attention grabbing. Job done.

Complex points

Made simple

It’s not uncommon for marketing directors to receive pressure from their boards and sales teams to overload their messaging with information.?

But the smart move is to hold firm, say less and keep it simple – our latest blog breaks down how to nail this.

The messaging makes it?

Winning words in action?

CPB London are back at it again with another striking and timely poster campaign highlighting gender bias in language – so for example, while a man can be ‘assertive’ at work, a woman would be described as being ‘bossy’. Good points, well made. The?campaign urges us to change the narrative by taking a pledge for positivity. More on that?here.

Language Lab??

Negativity boosts cred

Having sparkling testimonials and reviews is a well-known plus for driving conversions, but – PLOT TWIST – if you include an occasional bad or mediocre review, it’ll make your ratings more believable.?

Or in other words, your audience will find it suspicious if you’ve got thousands of five-star reviews and no criticism. Oh, and don’t forget that how you respond to negative reviews is also a perfect opportunity to sell yourself.

Doin' it well?

Design we love?

Landor & Fitch are at the helm?for the Chunnel’s (ask your parents) biggest?rebrand yet! The 30-year-old Channel Tunnel operator has gone full-force with its new identity, from fresh name (LeShuttle) to bold logo and with a (somewhat familiar) purple colour accent. The clever logo conjures movement and speed while giving a futuristic feel with a fluid font. Yes.

The here and now

What we're working on

This month has SPED by… First, we made a flying visit to Barcelona to say hola to one of our lovely Spanish business school clients, before exhibition-hopping around the UK to see our stand designs in action – it’s conference season for many of the companies we work with. Back at SIM7 HQ, it’s been video-a-go-go season, with four corporate films and animations on the, er, go-go.?Sneak peeks here.

Last but not least, we’re well into our production schedule for a major podcast series featuring some of the world’s best business minds, so stay tuned…

The Lounge??

CEO interview archive

Tech-savvy concert promoter Serge Grimaux has always been in the music biz. His latest venture is Intellitix, which produces smart wristbands for concertgoers.?

From Coachella to the Ryder Cup, his innovative solutions have been adopted by some of the biggest events across the world…

More here.

Oh, and... We’re in awe of?these gigantic digital billboards by Butterkist, complete with popping and pinging (the microwave kind).?Check it out.?

Please do share this. Forward it to your friends, ask them to sign up at our website, ta.?Here's where.

The next issue of SKIM7 will be published in June. Sign up for the?full bells-and-whistles version here. Ta!

SKIM7 is an occasional email produced by the SIM7 creative agency. We reserve the right to contradict ourselves and even make the occasional mistake. If we’ve not credited you for a piece of work, please do get in touch.