Nonprofits must unlearn, relearn, and repattern.
Amira K.S. Barger, MBA,CVA,CFRE
Strategic Communications Executive at the nexus of health equity/culture/employee engagement aiding organizations in addressing society’s most pressing public issues | Author | Professor | Board Director |
In the wake of recent and ongoing protest across the nation, many nonprofit organizations are seeking ways to address racial injustice. Time has been focused on posting statements on social media, rapid-fire dialing to the closest available implicit bias trainer, and hours spent at book clubs trying to digest the most recent anti-racism book. While taking these steps is a start, they are only effective when enacted as part of a larger and deeply intentional strategy. Organizations have a responsibility to do more than make performative statements or check a box on a handful of actions. Though we may be able to buy public goodwill for the time being, trust is earned through a sustained, long-term body of work to be anti-racist (a verb).
The path towards true justice and equity is ongoing, and it can begin with asking questions. What are those things that we as individuals and institutions need to unlearn, relearn, and repattern? How do we as nonprofit organizations best serve not only our employees, but also those community members entrusted to our care, in tangible, identifiable ways? Inquisition, of course, must be followed by active listening and commitment to change. And, in order to get started (RIGHT NOW!), here are a series of questions nonprofit organizations must be asking themselves:
- What is the goal you seek? Exploring why becoming anti-racist is vital to you (individually/organizationally) is the first step. This will be the driving force that will help to sustain momentum when the public fanfare dies down. We must continuously work towards change, and understanding your ‘why’ is vital.
- What is the current reality for your staff and neighbors/clients? Equity is about meeting people where they are, providing for their specific and unique needs. How are we showing up for those most impacted by the decisions we make? This moves us toward ensuring they are not only in the room, but are represented at the table and have both a voice and power in decision-making.
- What are the options for you to create lasting change? Based on your organization’s mission and population served, what lane you will occupy may vary. For some, it is an effort to ensure that language is equitable – for example saying “the unhoused” vs “the homeless”. For others it is re-tooling programs so that community engagement is included as a part of implementation. This will take more time, but creates more equitable outcomes.
- How will you wrap up this exploration? As you ask yourself these questions, making sure your goals are measurable will keep you accountable. Know your staff and the population you serve, and make sure they are represented. Does your organization have a Diversity, Equity, and Inclusion task force? It should – and not on a volunteer basis (COMPENSATE THEM!).
This blog was originally published on the Partnership Resources Group newsletter on June 25, 2020.
Senior Advocacy - Small Business Mentor
4 年Thank you Amira for the great post.
Communications Strategist. Author. Audience engagement technician. Public speaker.
4 年An important conversation I wish more orgs were having honestly, rather than performatively. Thanks for sharing.
Nonprofit Executive | Executive Leadership Coach | Strategic Planning | Board Governance | Public Policy
4 年Great article and questions!
President & CEO at Goodwill of Orange County
4 年These questions are perfect and I’ll share them with my team! Thank you.