None Of Us Are As Clever As All Of Us-Edition 9

They say knowledge is power! Here’s some great knowledge for you!

?How does your business make people feel? In this edition of ‘None of us are as clever as all of us’ I’m sharing articles on this topic. From the role of emotion in consumer behavior , to effective ways of showing your employees that they are appreciated:

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The Little Things That Make Employees Feel Appreciated

Do you run an employee-recognition program of some sort? Does it actually give people a meaningful sense of appreciation, or has it become just another box for managers to check? In this interesting article Harvard Business Review looks at the things that really make employees feel appreciated.

Algorithms Won't Solve All Your Pricing Problems

I recently listened to this episode of the HBR Ideacast , in which Marco Bertini, marketing professor at Esade Business School, says that more and more companies are turning to pricing algorithms to maximize profits. But many are unaware of a big downside.?

5 Rules To Guarantee A Return On Investment

Here are my top five rules to guarantee a return on investment.?

How Emotions Influence What We Buy

Discover more about the influential role of emotion in consumer behavior in this fascinating article from Psychology Today .

How To Successfully Change To A Digital Experience And Create ROI

The COVID-19 Pandemic has forced organizations to take more risks than they would have otherwise. Listen in on this episode of The Intuitive Customer podcast to learn how Nissan’s Shop@Home program became widely successful, producing double-digit growth at a time when many people weren’t even driving their cars much.

If you have any other articles you’d suggest people read, paste them in the comments below. Remember, none of us are as clever as all of us!?

- Colin

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