None of Us Are As Clever As All Of Us-Edition 27

How do we engage the consumer in a way that is stimulating, creative, and unique? To do this, we must understand the consumer base and the way they think; what needs they have, and what we can do to fulfill them. This week I share unique perspectives and insights into consumer psychology.

How to Build Momentum with B2B Buyer-Driven Experiences

Most people want to be in control of their experiences and foster a sense of independence through the products and services they use. Read more about independence and B2B practices here .?

How Marketers Lure Customers with Sustainability—and How That Strategy Can Backfire

Some marketing strategies seem like great ideas, but are really double-edged swords. Find out more about how ‘sustainability’ can simultaneously attract and repel consumers in this article .?

Don't Do This! Why Do People Fail to Understand Customers' Real Expectations?

Understanding the expectations of the consumer is critical to success. In this article , common roadblocks to thinking like the customer are discussed.??

Too Much of a Good Thing—Overly Positive Online Ratings—Makes for Difficult Decisions

Have you heard of the ‘positivity problem’? Check out this article for an explanation on why 5-star reviews alone are not enough and how to make a review more compelling.

Discovering Hidden Customer Insights In New Places Is Critical For Future Success!

Have you immersed yourself in the world of Customer Science? I spoke with Celia Fleischaker, Chief Marketing Officer of Verint, about this newest evolution of customer experience and how we can use this data to maximize customer strategy. Listen here. She shares her insight here.?

If you have any other articles you’d suggest people read, paste them in the comments below. Remember, none of us are as clever as all of us!?

- Colin

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