None Of Us Are As Clever As All Of Us - Edition 92
Colin Shaw
LinkedIn 'Top Voice' & influencer Customer Experience & Marketing | Financial Times Award Leading Consultancy 4 Straight Years | Host of 'The Intuitive Customer' in Top 2% | Best-selling Author x 7 | Conference Speaker
Personalization, Analytics, and Ethical Marketing in Customer Experience
Explore how data analytics can improve customer service and how non-verbal communication impacts your customer perceptions. You will also learn why personalization is the best way to meet evolving customer expectations and whether or not it is ethical to create a sense of urgency in your marketing strategy.?
Leveraging Data Analytics for Superior Customer Service
By leveraging data analytics, businesses can offer more personalized customer service and address issues more efficiently. Engage Customer breaks down the best practices for using data to create a superior customer experience. Read the article here.
Personalization is the Future. This is How to Do it Well.
As customer expectations evolve, personalization has become a key driver of success. Learn how companies are going beyond surface-level tactics to deliver personalized experiences that leave a lasting impression in the article here.
The Undeniable Impact of Non-Verbal Communication on Customer Perception
Non-verbal communication can significantly shape how customers perceive your brand. Anwesha Roy from CX Today explores how elements like body language and tone of voice impact customer interactions and satisfaction. Learn more here.
Navigating Digital Transformation With Function-First Thinking
In this CustomerThink article, Nidhi Dubey discusses how function-first thinking can help guide companies through the challenges of adopting new technologies. Learn how to align digital transformation with practical goals here.
Is Marketing Ethical? A Deep Dive into Scarcity Tactics and Ethics
Are scarcity tactics ethical, or do they cross a line into manipulation? This Intuitive Customer podcast tackles the tough questions surrounding the ethics of marketing strategies that create urgency. Learn how these methods impact trust and the customer experience here.
Colin has conducted numerous educational workshops, on how to improve your Customer Experience, to inspire and motivate your team. He prides himself on making this fun, humorous, and practical. Speak to Colin and find out more. Click here!
CX & Marketing Senior Advisor & Consultant / Experto en Artificial Intelligence aplicada a negocio por el MIT: Implications for Business Strategy / Executive COACH
3 个月Thank you, Colin Shaw, for sharing such insightful perspectives on CX. Personalization and Analytics?are indeed game-changers, but as you highlight, the real value lies in going beyond surface-level tactics to deliver truly meaningful experiences. Non-Verbal Communication?is an often-overlooked factor that greatly impacts customer perceptions, even in digital interactions. Balancing automation with a human touch is key. Your point on?Purpose-Driven Digital Transformation?resonates strongly—aligning tech adoption with clear customer outcomes ensures innovation drives value, not complexity. Finally, the ethical use of?Scarcity Tactics?is a timely reminder that urgency should inspire action, not erode trust. Thank you for addressing these critical aspects of CX. Looking forward to learning more from your work! ??
Making remote business easy for entrepreneurs and consultants with exceptional customer relationship management, consultancy, and support | CRM @ Forlanso.
3 个月Indeed, personalization is the future.
Branding & Consumer Psychology & NeuroMarketing | Brand and Strategy Consultant ? Cosmetics, Beauty, Wellness
3 个月Yes, ethics and manipulation in the work of marketers is very "thin ice". Because the main tool is emotions and feelings
Founder & CEO at The Buyers & Sellers Club
3 个月Check out my new store www.thebuyersandsellers.club
Colin Shaw, exciting insights on personalization and its impact on customer experience. ??