None Of Us Are As Clever As All Of Us - Edition 65

Essential tools for cultivating customer relationships that last.

Customer relationships are more nuanced than your normal friendships or romantic inclinations. Customers require unique intentionality and finessing that we explore in these resources.

Procrastinate Later

Part of managing customer relationships is anticipating their behaviors and needs. Do your customers procrastinate? Here's why that could be the case and how to respond.?

5 Rules For Forming A Strong Relationship With Your Customers Via Your Brand!

Your brand is in a relationship with your customers. Like any relationship, some of them are healthy while others are not. To help yours be more beneficial than not, we have five rules about how to build strong brand relationships with your customers.

Symend nabs $43M for a platform to help customers avoid defaulting on bills

Are you using data science and behavior science to create a personalized approach to each customer? Symend, which builds behavioral analytics that integrate with customer engagement products to help identify customers having trouble paying bills and suggests payment alternatives to keep them from defaulting altogether, has picked up $43 million in funding. Read more from Ingrid Lunden .

How to show customers the value of your business relationship

One of the keys to long-term retention and loyalty lies in actively proving the value of your business relationship. Read more from Philipp Wolf for practical examples of how to do that.

Customer Relationships Are a Waste of Time! Is This True? What Do You Think?

Take a close look at real-world, practical solutions and discover why it’s worth it to develop business relationships with customers.??

Colin has spoken at hundreds of conferences, including some of the world's largest brands. Talk to Colin about how he can speak ‘in person’ or ‘virtually’ at your conference. Click here.