None Of Us Are As Clever As All Of Us - Edition 63

Tools to raise your customer engagement to the next level.

Customer engagement is the future of brand success. These resources will help you understand and implement a customer engagement plan that actually works.

How People Rate Pizza, Jobs and Relationships Is Surprisingly Predictive of Their Behavior

Researchers are perplexed as to why inner feelings about life and love predict our actions better than the best social science. Refining customer relationships and predicting customer behavior is the next competitive battleground. This new research was an interesting read by Sara Novak on how to do that.

Let's really understand what Customer Engagement is and how to improve it

Customer engagement is something we determine based on how much participation or emotional investment we see from customers with a brand. Alternatively, it's something an organization does to facilitate that emotional involvement we later measure. Read more to learn how to define and improve your customer engagement.

Are Your Digital Platforms Wasting Your Customers’ Time?

We all want digital experiences to offer time well spent. People engage when smart tools understand them, their situation, and the jobs they want done. But too many companies today are still building digital platforms that waste people’s time. Read more from Dave Norton and Joe Pine to learn what companies should be doing differently.

Key Trends in Customer Engagement: Retention is Important Now More Than Ever

In the face of macroeconomic instability, inflation, and the cost of living crisis, consumers today are very cautious about their spending habits and choose to spend their money with brands that provide real value. This article by Magith Noohukhan shares the major findings from the report and recommendations on how to implement proper customer engagement strategies in your organization through the lens of those findings.

How To Build UNBREAKABLE Relationships With Your Customers

Forming solid relationships with customers allows brands to enjoy the benefits of customer-driven growth. In this episode , we speak with Jason Ten-Pow , President of ONR CX and author of the new book “UNBREAKABLE: A Proven Process for Building Relationships with Customers,” about how to build deeper and profitable relationships with customers.

If you have a business problem that you would like some help with, contact me on LinkedIn or submit your pickle here. We would be glad to hear from you and help you with your challenges.