None Of Us Are As Clever As All Of Us - Edition 61

Articles to improve your influence.

In its purest form, marketing and customer experience is really all about influence. Use these resources to refine your influence.

Creating Buyer Personas That Drive Results: A Marketer's Guide

Buyer personas are an essential part of a successful marketing strategy because they define whom you’re trying to reach, but they also inform how you can influence them. In this article, Paige K. shares ways you can collect interview-style research without ever talking to your personas.

Learn How to Make Influence Your New Superpower Today!

When you have to make changes in your organization or with your customers, you face many challenges. However, we have a secret superpower that can help us: Influence. Read more here.

The Neuroscience of Contagious Laughter

Psychologists have speculated about the role that laughter plays in social bonding and influence. Read about the neuroscience behind contagious laughter from Christopher Bergland .

Do company values influence customer acquisition?

New research examines whether diversity and values-led marketing are influencing customer acquisition and engagement. Tim Bond explores this concept here.?

The 10 Most Effective Ways to Influence Your Customer Behavior

All of us have two systems of thinking that drive our decision making: rational and logical, and fast and emotional. This episode, sponsored by Verint , explains how these two systems work together (or against each other) for customer decision-making.?

We can help improve your Customer Experience and Marketing and gain growth. Beyond Philosophy has been recognized by the Financial Times as the leading management consultancy for four years. Why not talk with Colin and his team about how we can help you gain growth? Click here.