None Of Us Are As Clever As All Of Us - Edition 53

Resources for creating content that compels and converts.

The goal is clear: create compelling, viral, and engaging content that ultimately converts. The steps to achieve this goal are not as clear. These resources will help you create content that blows your customers away.

Seven Ways to Create Killer Marketing Videos

Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. According to recent research, 81% of businesses now use video as a marketing tool, and almost 77% say they are getting results with it. Tom Pick explains how to create dynamic marketing videos in this article.

Want Your Post to Go Viral? Here is The Secret Formula.

Have you ever wondered why things go viral or, better yet, how you can make your content gain millions of views and shares? If so, then you are in the right place because this article shares the secrets of how to go viral on social media.

Research: The Emotions that Make Marketing Campaigns Go Viral

We’re all well aware of the fact that marketing is shifting from a landscape where marketers can utilize mass media to speak at consumers, to one where marketers are simply part of the crowd themselves. The bullhorn of radio, television, print, and other one-way interruptive marketing approaches is quickly losing efficacy. So how do you get your brand noticed? Kelsey Libert and Kristin Tynski explore more in this article.

How to drop mobile-first content that pops

Smartphones are the fastest-growing technology in human history, yet 52% of companies still use content brand guidelines that apply across all devices and channels. Mobile-first content is more than just adapting the pixels and aspect ratio of desktop content, it’s about putting mobile content at the forefront of a brand’s content marketing strategy. What makes mobile-first content so special? Read more from Adam Clark to find out.

Incredible! Why so many organizations are missing this massive opportunity!

Organizations need to embrace the emotional side of their experiences. Combining the emotional data with concepts from the behavioral science side will make it so organizations can understand what and why their customers do what they do. Listen to learn more!

We can help improve your Customer Experience and Marketing and gain growth. Beyond Philosophy has been recognized by the Financial Times as the leading management consultancy for four years. Why not talk with Colin and his team about how we can help you gain growth? Click here.