None Of Us Are As Clever As All Of Us - Edition 48

The Customer Mindset & How to Prioritize Their Needs

When was the last time your perspective was challenged? Find some useful resources below that can help you think like the customer, identify solutions to skillset deficiencies, and craft the experience you want for your customers.

Intentionally Building a Strategic Point of View

Ready to revamp your point of view? This article teaches how to think like a strategist, a skill that is useful for improving efficiency in the workplace, getting in the mindset of a customer, and resolving skillset deficiencies. This article, written by Jennifer Murtell , was published on the American Marketing Association website.

Half US cite worse finances: Gallup

With the highest percentage of Americans saying their finances are worse off than last year compared to statistics from the Great Recession, is there a solution? It seems hope and optimism may offer more of an answer than would be expected. Read more by Cate Chapman here .

She Divorced Me Because I Left Dishes By The Sink

This may help you on two levels. In your relationship with your significant other, and with your customers! When you read this, substitute the word “wife” with “customer.” What you will find is that it's the little things that matter. This article can be read on HuffPost here , by author Matthew Fray.

Conducting an Experience Investigation: A CX Approach That Adds Depth and Dimensionality to the Discovery Phase of Your Research

Walking the Customer Experience is a key part of understanding your customer. This is a good article that explains how this is done. This article was found on QRCA Views and is by Christopher Frawley .

BAD MISTAKE! IS TOO MUCH CHOICE RESPONSIBLE FOR DESTROYING MY REVENUE?

Have you ever walked into a store and been completely overwhelmed by the number of choices there were? Was this an elevating experience for you, or a nightmare? Listen to this podcast by The Intuitive Customer that talks about the link between choices and revenue.

Colin has spoken at hundreds of conferences, including some of the world's largest brands. Talk to Colin about how he can speak ‘in person’ or ‘virtually’ at your conference. Click here.