None Of Us Are As Clever As All Of Us - Edition #30
Colin Shaw
LinkedIn 'Top Voice' & influencer Customer Experience & Marketing | Financial Times Award Leading Consultancy 4 Straight Years | Host of 'The Intuitive Customer' in Top 2% | Best-selling Author x 7 | Conference Speaker
Never underestimate the power of connection. One of the more important and impactful things that you can do is to go out of your way to forge relationships and connections. It is easy to connect with people you know can help you, but by the time you need them, it’s often too late to cultivate a relationship. Start early, start often. Get to know the people around you; you never know how much you might need them later on.
Simplify, Simplify, Simplify
One thing that always annoyed me when I was employed in the typical Corporate Life before starting my own business was monthly reports. It seemed every new manager required more measures than the last – and no measures were ever stopped! Sometimes less is more and this article by Leidy Klotz helps in that thinking.
Do Your Customers Trust You?
We all know trust is fundamental, but what is happening in your brain and what should you be doing to create trust? Paul Zak’s article,? The Neuroscience of Trust, will have all your questions answered!
The Times, They Are A-Changing
As with anything, there are drastic differences year-to-year in how consumers use social media. That said, there are some drastic changes on the horizon that will greatly impact how businesses should interact with their customer base via social media. Learn more here in this report by Debra Aho Williamson.
领英推荐
Sustainability For All
Retailers are increasingly focused on providing products and services that are geared toward sustainable and responsible growth. As strategy and investments continue to be shifted towards this front, products and overall brands need to be reevaluated as well. Read this article from Evan Sheehan for additional info!
The Future Belongs To The Machine
I'll be honest, I hadn’t really thought about this before I listened to Gartner’s podcast, but it really made me stop and think. According to our research, 76% of CIOs and 61% of CEOs believe that demand from machine customers will become significant in their industry by 2030. Also, these leaders predict that by that date, over 21% of their revenue will come from machine customers! A fascinating listen from Uma Challa and Brian Weber.?
If you have any other articles you’d suggest people read, paste them in the comments below. Remember, none of us are as clever as all of us!?
- Colin
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I help consultants, real estate agents and salespeople showcase their expertise, grow their reach, and lead their markets with innovative technology. DM me to check it out | WSJ Bestselling Author
2 年Thank you for this comprehensive list, Colin! In the digital world, our network is our net worth. It’s very important to know how we can effectively connect, start communities, and foster impactful collaborations.
Navigating the AI-driven evolution of marketing and consumer behavior through groundbreaking + hype-free research | speaker | advisor | ex eMarketer principal analyst
2 年Thank you for including my research, Colin!