None Of Us Are As Clever As All Of Us - Edition #22

They say knowledge is power! Here is some great knowledge for you!

Loyalty is one of the most overused phrases in business today. To most companies, it invariably means “customers give us all their money.” But that is not what loyalty is. So, today I’m sharing some articles which discuss loyalty, and how to build it.

50 Cognitive Biases in the Modern World

Here’s a great resource I discovered recently, a very quick guide to help you understand human behavior.

TSB, Birchbox, and Grosvenor Group on what’s next for CX

What’s next for CX? What customer behavior trends are driving CX as a strategy (particularly within ecommerce)? And how should brands approach CX going forward? Here’s what the panelists at Econsultancy Live had to say.

5 Rules That Absolutely Build Customer Loyalty

Building a bond with your customer takes work, here are my five rules to guide your efforts.

Symend nabs $43M for a platform to help customers avoid defaulting on bills

This article from TechCrunch looks at how to use data science and behavior science to create a personalized approach for each customer.

Forget Everything You Think You Know. This Is How To Create Loyal Customers

In this episode of The Intuitive Customer Podcast, we explain why emotional bonds protect you in business relationships and how to lay the foundation for customer loyalty.?

If you have any other articles you’d suggest people read, paste them in the comments below. Remember, none of us are as clever as all of us!?

- Colin

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