None Of Us Are As Clever As All Of Us - Edition #20
Colin Shaw
LinkedIn 'Top Voice' & influencer Customer Experience & Marketing | Financial Times Award Leading Consultancy 4 Straight Years | Host of 'The Intuitive Customer' in Top 2% | Best-selling Author x 7 | Conference Speaker
Scarcity, overwhelm, and the human need for connection. This week I’m sharing resources that could help you deal with these big topics personally and within your Customer Experience.
How to Survive in a World of Information Overload
Feeling overwhelmed by the amount of information available nowadays? Then I highly recommend reading this article, which lays out some clear steps to take to become a master, rather than a slave, of information overload.
Why People Hold Hands
I found this article on how humans crave touch very interesting. When I read things like this I always think 'how does this apply to a CX?'. Now, clearly in most cases, it would be inappropriate for people to touch customers. But in certain settings such as hospitals, care homes, etc, it could be very appropriate.
This is the Most Powerful Tool in Your Armory, But Do You Understand Why?
Consumers do insane, possibly dangerous things when they feel a threat to their resources. In particular, highly commoditized resources we perceive as necessary for basic functioning. Unfortunately, panic buying shows that the difference between everyday life and chaos has a thin margin. However, it also reveals a powerful tool in your customer strategy: scarcity. Here’s how scarcity motivates people's decision-making.
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Executives Explain What Customer Love Means to Them
Fred Reichheld spoke with executives who are inspiring their teams to lead with love and asked them how they do it. Four powerful themes emerged.
5 Rules For Successfully Engaging With Senior Executives To Enhance Your Career
I have learned a lot about how to win over senior executives. In this episode of The Intuitive Customer Podcast, we explore the five rules for successfully engaging with senior executives to enhance your career. I share these based on my decades-long career and constant immersion in these skills. Moreover, I share them because I have learned that if you don’t engage properly with senior executives, it can have precisely the opposite effect on your career.
If you have any other articles you’d suggest people read, paste them in the comments below. Remember, none of us are as clever as all of us!?
- Colin
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Experienced General Manager ? Executive Director ? Executive Consultant │ Cross-Functional Team Leader │ Peak Performer
2 年Thank you for sharing this insightful article Colin.