‘None of us are as clever as all of us’

When I started Beyond Philosophy back in 2002, I could ascertain whether a company was customer-focused or not right away. I found that there are some common telltale cultural signs organizations share that indicate where their focus lies. This week I share some resources that will help you establish whether your company is actually committed to CX.

How Customers Think, Feel, And Act: The Paradigm Of Business Outcomes

This interesting thought leadership paper looks at how small data collection and analysis unlocks deeper customer understanding and business opportunity.

Seven Questions That Reveal Whether Your Company Is Committed to CX

These questions reveal the telltale signs that show where your organization is right now on customer focus. The next step after answering them is to determine where you want the organization to be.

How to Create a B2B Buyer Persona – Six Key Dimensions

Understanding your ideal client prospects in detail across these six dimensions will enable you to create compelling content, in the right formats, and distribute / promote / amplify it in the right places.

Ikea is launching a furniture buyback program

If you no longer need your Ikea bookcase or table, they might buy it from you. As this article explains, it is a move which is transformative for everyone “not only for the retailers but customers, policy, the government.”

Customer Satisfaction Is At A 17 Year Low. These Stats Tell You Why...

Organizations only pay lip service to CX, and now, we have the numbers to prove it. In this episode of The Intuitive Customer Podcast , Chief Technology Officer of Zendesk Adrian McDermott (@amcdermo ) joins us to give his take on these numbers.?

If you have any other articles you’d suggest people read, paste them in the comments below. Remember, none of us are as clever as all of us!?

- Colin

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