‘None of us are as clever as all of us’

I love the subject of memory, and discussing the behavioral sciences that explain it. So today, I’m sharing some articles on memory. I’m sure you’ll quickly see why it’s crucial to enhance your customers’ recollections of their experience with you!

Why It Could Be Good to Have a Song Stuck in Your Head

This article combines two of my great loves. Music and understanding how people remember things. Memory is so important in a Customer Experience.

The pandemic really has made your memory worse

If you’re struggling to remember, you’re not alone. Fast Company explains how the pandemic has messed with three aspects of your memory.

How To Enhance Your Customer's Memory Of Their Experience

Here are seven actionable steps you can take to use memory to enhance your Customer Experience.

244 Insanely Powerful Words That Sell in Emotional Marketing

The words that you use are extremely important. ReferralCandy has listed out the top power words , from words that create exclusivity to words that imply secrecy. Use these and you will be well on your way to growing your business (and sales).

Why Your Measurement Is Killing Your Customer Experience And What To Do About It

Most organizations have no idea how to use the customer insights they have collected. But there are things you can do to fix that. In this episode of The Intuitive Customer Podcast , we invited Founder and CEO Ryan Stuart, of Kapiche, a customer insights platform to discuss this problem.?

If you have any other articles you’d suggest people read, paste them in the comments below. Remember, none of us are as clever as all of us!?

- Colin

Who hasn’t had to pitch change over the last few years? This guide to pitching change is such an important resource, especially now. As a part of our Appreciation Campaign and a thank you for all you do, let me gift you this guide.?

Get my appreciation gift to you: How to Pitch Change

You’ve got questions. We’ve got answers! Submit your burning business questions to us and get answers from a world expert on CX and a Professor of Marketing.