?? Non-traditional B2B channels that work

Hey, Game Changer! ??

What if you could transform your marketing approach by blending AI, customer-first messaging, and a fresh take on outreach?

In this week’s Game Changers session, Sarah Kloth , VP of Marketing at Sercante , dives into how her team is reinventing traditional marketing strategies.

She explains how they shifted from a product-heavy narrative to delivering seamless, customer-centric experiences, leveraged custom AI tools to streamline content creation, and are even experimenting with SMS outreach to connect with prospects in new, personal ways.

[Watch the replay]

Here are 4 insights from Sarah’s customer-centric marketing playbook:

1. Embrace Customer-Centric Messaging: Sarah’s team has shifted away from a product-first approach to a narrative that puts the customer at the heart of every campaign—creating experiences that truly engage their audience.
2. Automate for Consistency: Using custom AI tools, her team ensures that every piece of content—from emails to blog posts—is produced quickly, stays on-brand, and maintains a consistent tone. This way they can scale their content production without sacrificing their voice or the value they provide.
3. Experiment with Non-traditional Channels: By exploring SMS outreach in the B2B space, Sarah is pioneering a more personal and immediate way to connect with prospects, opening up fresh avenues for engagement.
4. Strategic Theming for Focus: Instead of chasing every new idea, Sarah organizes initiatives into core strategic themes. This focus keeps her team aligned on projects that drive real value, ensuring every campaign moves the needle.

“When you blend innovation with a customer-first approach, marketing becomes not just a function, but the heartbeat of growth.” — Sarah Kloth, VP of Marketing at Sercante

NEXT UP ON GAME CHANGERS

[Feb 5th] Building a $100M business with well-balanced PLG & Sales-Led Motions ?? Feat. Amanda Malko , Chief Revenue & Marketing Officer at Thinkific

Register here

[Feb 6th] Transforming Marketing Efficiency: The Role of Coordinated AI Adoption ?? Feat. Karrie Sanderson , Strategy Lead & Chief of Staff to the CMO at LiveRamp

Register here

[Feb 12th] How Niche, Data-Driven Content is Shaping Traditional Industry Engagement ?? Feat. John Huntinghouse , VP of Marketing at TAB Bank

Register here

See other upcoming Game Changers sessions, here.

OTHER NEWS

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[Organic Reach] How to combine SEO and review strategies to improve your organic reach? TrustRadius 's upcoming webinar will show you how by capturing AI-driven search queries, leverage sentiment analysis, and maximize review content. Register, here.

Cheers!?

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