Our BEST Networking Advice for Job Seekers

Ever Heard of the AIR Method of Networking? Here’s Why It Works

Networking can feel awkward, intimidating, or even downright icky—but it doesn’t have to be. Enter the AIR method: a simple, effective approach to professional networking that feels genuine, natural, and refreshingly unslimy.

I hadn’t heard of the AIR method until recently, but once I discovered it, I knew I had to share it. It’s all about building meaningful relationships while gaining valuable career insights, and it only takes a small step outside your comfort zone to get started.

The Truth About Networking: People Want to Help

Here’s the spoiler: People genuinely like to help others. It’s human nature. When you approach networking from a place of curiosity and mutual benefit, it feels more like a conversation and less like a transaction.

The AIR method—short for Advice, Insight, Recommendations—is an easy framework to bypass awkwardness and get the guidance you need without directly asking for a job or favor.

So, What Exactly is the AIR Method?

The AIR method is a networking approach focused on seeking advice, gaining insights, and receiving recommendations rather than directly asking for job opportunities. It’s about learning from others and forming genuine professional connections.

This method works because it’s authentic and respectful. You’re not putting anyone on the spot or making them feel obligated. Instead, you’re inviting them to share their expertise, creating a positive experience for both parties.

Here’s how to use it:

Step 1: Seek Advice

Start by asking for advice—not a job.

• Reach out to someone in your desired industry or role with questions like:
• This approach shows that you value their expertise and are eager to learn from their experiences. People are often flattered to share their knowledge, and it opens the door for an engaging, two-way conversation.

Step 2: Gain Insight

Next, dive deeper by seeking insight into the industry, company, or role you’re exploring.

• Ask questions like:
• This step helps you gather valuable knowledge while showing genuine interest in their perspective. It’s not just about gathering information—it’s about building rapport.

Step 3: Ask for Recommendations

Finally, ask for recommendations—not job leads.

• For example, you might ask:
• This is where the magic happens. While you’re not directly asking for job referrals, these conversations often put you “top of mind” when opportunities do arise. Plus, the resources they share can help you grow your knowledge and expand your network even further.

Why the AIR Method Works

The genius of the AIR method lies in its subtlety and sincerity:

• You’re not asking for something that feels transactional or intrusive.
• You’re showing respect for the other person’s expertise and experience.
• You’re creating an opportunity for them to help you in a way that feels natural and rewarding.

By focusing on advice, insights, and recommendations, you position yourself as someone eager to learn and grow—not as someone solely looking for favors. This builds trust and makes others more likely to think of you when opportunities arise.

Practical Tips for Using the AIR Method

• Leverage LinkedIn: Use LinkedIn’s InMail feature to reach out to professionals in your field. Craft a thoughtful, personalized message that explains why you admire their work and what you’d like to learn from them.
• Be Respectful of Their Time: Keep your questions concise and relevant. Acknowledge their busy schedule and thank them for any insights they share.
• Follow Up: If someone gives you advice or recommendations, follow up to let them know how it helped. A quick “Thank you for suggesting [resource]. It was incredibly helpful!” can go a long way in maintaining the connection.

A Real-World Example

Take Amanda, one of our clients. While scrolling LinkedIn, Amanda noticed a friend liked a marketing research paper posted by someone she didn’t know. She left a thoughtful comment, which led to a private message exchange.

Amanda casually mentioned, “If you hear of any openings in your field, please keep me in mind.” That simple, non-pushy comment led to a referral for a job opening at the poster’s company.

This is the power of engaging authentically and showing genuine curiosity—it often opens unexpected doors.

Final Thoughts: Networking Made Simple

Networking doesn’t have to feel forced or uncomfortable. With the AIR method, you can build meaningful relationships, gain valuable knowledge, and create opportunities—without ever feeling slimy.

So, take a small step outside your comfort zone, ask for advice, seek insight, and request recommendations. You might be surprised at how much people want to help you succeed.

For more great tips on the AIR method, check out these resources:

• Calgary Career Hub
• Career Pivot

Here’s to your networking success!

Warmly, Lauren Rauch Rauch & Associates www.teamrauch.com