Non-Google-able Insights

We are in the midst of rapidly evolving markets, which is nothing terribly new for real estate brokerage and advisory as the one certainty about markets is that they are ALWAYS changing. Sadly, too many consumers source their understanding of real estate markets from the media, that accurately reports on reports disseminated by multiple entities in the real estate sphere. These reports mostly speak to averages, and all of them report on historic data - closed sales data - that was negotiated several weeks and months prior to the reports reaching the eyes of the un-knowing consumer.

Spotting big market shifts is relatively easy when reading quarterly and annual reports. Lots of this is Google-able. These provide a nice 'historical' perspective as viewing anything in the rear-view mirror is always easiest. This information is also pretty accurate as you are sourcing trends and shifts based on hard closed-sales data. While this information is very useful to media writers and marketers, and they often provide fodder for headlines?that generate clicks and likes, they are somewhat useless?to those in the markets seeking real-time data to help them make big, important - and expensive - decisions around home buying and selling.?

Subtle market changes and specific pricing and valuation considerations and data-points - not averages - are of the greatest value to the consumer as they are in the midst of the buying - and selling?- process. They are usually non-Google-able too. Anyone who?doubts this should simply equate this to when someone like Warren Buffet speaks at an annual shareholder meeting about the stocks he bought and sold in the past quarter/year: That is good information, but probably much later than what would be of full value to those?seeking current - not historic - opportunity.

Most homes are not bought as a make-a-quick-buck investment. Most are held for many years. The vast majority of first time home buyers are not buying a forever home and probably need the most educating and guidance of all. So should they be left alone to do the homework we know is essential in making these challenging decisions so that they save a buck at the expense of potentially making errors that cost tens of thousands of bucks??There is no such thing as the 'average' home or home buyer. Each circumstance and person is unique, even when the differences and circumstances appear subtle.

Now more than ever, professional agents need to broadcast this truth/reality to the consumer. A professional agent's ability as someone working in the markets actively 365/24/7 to provide these real time?insights is unmatched by any other entity, anywhere. Everyone else seems to be broadcasting a false narrative, and it's the consumer that will suffer most. (Professional)agents need to broadcast - loudly - the value they deliver in being able to go beyond historic, Google-able averages.