Non-bank lending and consumer interactions (first and last click)

Having visibility in both debtor finance and the Peer to Peer (P2P) lending space you can gain a unique perspective on which age groups enter and convert in the space and which devices they use in the process.

Device use per category

As a whole SME's investigating P2P lenders tend to use Tablet and Mobile while SME's looking into invoice finance do so more often on desktop.

As a percentage of device use v conversions more debtor finance conversions happen on tablet than for P2P lenders.

First click and age groups

Contrary to our assumptions the older age groups seek out P2P lending first.

The 35-54 brackets prefer to initially search debtor finance.

The 25-34 age group seek P2P funders more often.

The 18-24 bracket is skewed by startups and is inconclusive.

Last click and age groups

After initially investigating invoice finance the 35 - 54 age groups, convert more readily with P2P.

Younger audiences convert more readily with P2P funders.

The 18-24 age group which originally went to debtor finance ended up converting in P2P.

Of course this may change in 2018 as more SME's become comfortable with the non-bank sector and the digital environment becomes more complicated.

Steve Palmer - 0414987006

Showtime Digital