Noise vs. Clarity – How Are Your Communications Perceived?

As communicators, one of our main jobs is to bring great clarity to our clients’ or employer’s messages so that they’re heard above all the noise. Noise can be defined as mistargeted and confusing messaging that fails to engage our stakeholders.

The saying is true: When you confuse, you lose.

For example, when someone visits your website, you only have a few precious seconds to communicate who you are, what you do, and what’s in it for them. If you can’t do that, all you’ve done is create noise and the person will move on.

Here are 3 tips to keep your messaging noise-free:

1. Write with great clarity – Use clear, simple language.
2. Be specific – Avoid generic statements or clichés. Provide the necessary details to assure quick comprehension. I once heard someone say, “To be specific is terrific, but to be vague is the plague.”
3. Feature your USP – What’s your unique selling proposition? What gives you a competitive advantage? Why should people choose your offer over someone else’s?

When we write with greater clarity, engagement increases and we’re more likely to meet our strategic communications objectives.

Dealing with communications conundrums? Stuck on how to communication your story so that it resonates with your target audience? Then schedule a free 30-minute consultation with Jeff here. Jeff’s been a spin-free public relations pro since 1987. He’s passionate about telling true stories with clarity, impact and authenticity. He’s currently the Chief Authentic Officer at AuthenticityPR, based in Johnson City, TN. Jeff also functions as the virtual VP of Corporate Communications for tech startup Converus, a client. Connect with him on LinkedIn.