Nofollow, sponsored and UGC links: What you need to know
If you work in SEO, you are likely very aware of links and their importance. However, due to the ever-evolving nature of SEO, what you know today could very easily change tomorrow.?
Google is always on a mission to direct users to relevant, high-quality content and as such, the search engine consistently seeks ways to help its crawlers understand content. One of the ways to do this is through attribute links.
In this article, Nick Brown explains what nofollow, sponsored and UGC links are and also walks us through how to use them to improve your SEO.