"Nobody ever books an appointment through my Calendly link."

Question from a subscriber: "I'm getting a ton of traffic on my website's 'Contact Us' page, but nobody ever books an appointment through my Calendly link."

Okay financial advisors, here's some real talk.

Brace yourself.

I reach out to financial advisors I don't know - all the time - on behalf of wealthy people who read my blogs online and contact me seeking an advisor.

I am not very impressed by these "Contact Us" pages.

• Some websites don't offer an email anymore, but simply present a scheduler or Calendly link. I find it cold, impersonal and overly "salesy" when a financial advisor lacks the patience to answer a simple question before I recommend them to someone who trusts me.
• Moreover, I find that when I do reach out and ask a question through the "ask me a question" form, I rarely get a response. Ice, ice, baby.
• Website forms often ask for too much information. I might give you my email, but don't ask me for my cell phone number.
• When a contact email is offered, it's usually an "info@" email address. Using your personal email is very inviting but may cause you to get a ton of spam. I'd recommend "hello@(your domain)."

Sara's upshot

Contact pages are not the place to close a sale. They are a place to welcome someone to take the first step into your home.

Convey warmth; don't get all cold and bottom-line driven all of a sudden.

Yeah?

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Yaaaaaah.

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BOOM - and there's today's marketing tip for 'ya!

-Sara G

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Got a marketing question that is stumping you? Send it to me and I'll respond in my Daily.

If you are finding this newsletter valuable, please feel free to support its production by making a?$20 contribution?via this?PayPal link or via?Zelle to?sara@saragrillo.com.

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Resurrexit Sicut Dixit

He is Risen as He Said

Happy Easter to those who are celebrating, and to all who have been so gracious to stay with me here on the Daily, God bless you and all of your families.

-Sara G