NoBa Closes Investment in MyARC: Leading the Future of Digital Fitness Training.

We are incredibly excited to announce the latest addition to the NoBa portfolio, MyARC.??

MyARC are transforming the way Fitness Content Creators deliver personalised training?programs at scale. The future of digital fitness is creator centric and MyARC are building the tools to make it work.??

Here’s why we’re backed MyARC.??

1. Empowering Workers: Bridging Market Gaps?

The online fitness market has exploded in both size (projected to hit ￡50bn) and influence (half the UK now uses social media for fitness advice). Despite this growth, there has been little innovation in the tools to support this cohort of workers. The options are either personalised but unscalable 1-1 fitness plans or generic PDFs - with the majority of creators still selling PDF guides in 2024…?

MyARC addresses this gap by creating the tooling which enables creators to offer hyper-personalised training plans at scale, thus enabling them to better serve their followers and enhance their professional viability.?

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2. Data Driven: Scalability and Personalisation?

MyARC is building intelligent systems that consider individual specifics such as training?history, age, injuries, and more. This not only enhances the effectiveness of each plan but?also makes them broadly accessible and over 50x cheaper than what you'd pay an online?1:1 coach. For the first time the inherent trade off between personalisation and affordability is?eliminated.?

With an overwhelmingly positive response from thousands of users around the world, we?have seen the platform's potential to significantly elevate the earning potential and market?reach for fitness creators.?

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3. Team: Expertise and Vision?

MyARC is led by Peter Monteza, Arohan Subramonia, and Nikhil Shah, who collectively?bring a potent mix of technical skills and commercial savvy. Their intelligence, humility, and?relentless pursuit of improvement are at the core of MyARC’s innovative edge.?

As we continue to support the growth and expansion of MyARC, we are excited about its?potential to redefine fitness training. This platform not only stands at the forefront of scalable?technology in a rapidly growing sector but also significantly impacts how fitness professionals engage with and benefit from the creator economy.?

We look forward to seeing what Peter Monteza , Arohan Subramonia and Nikhil Shah can achieve in the future and supporting them along their journey.