?????????? ???? ?????? ???? ???????? ?????????????????????? ???????? ?????????????? ???????? ?????????? ????????????????????????
97% ???? ???????? ?????????????? ???? ?? ?????????? ???? ???????? ?????? ??????????
??????’?? ???????? ??????? 97% ???? ???????????? ???????? ???????? 80% ???????? ????????????????????????
When prospecting it is very important to take a look at your communication strategies. It’s vital to be educated about your leads, their interests, and to contact them with timely and applicable information. Imagine following this message template with a prospect:
“??????????, ???? ???????? ???? ?????????? ?????? ?? ???? ?????????????? ?????? ???? ?????? ???? ?????? ?????? ???????????????????? ???? ???????????? ?? ???????.”
Most prospects would reply back by either hanging up or saying, “??’?? ?????? ????????????????????”. ??
Not only are success rates of cold calls very low, but they typically cost your business 60% more.
??????’?? ???????? ?? ???????? ???????????????? ????????????????:
“???? ????????????! ?? ???????? ?????????????? ?????? ???????? ?????????????? ???? ????????? ???? ????????????????? ??????????, ?????? ???? ?????? ??????? ?? ???????? ???????????? ??????? ????????, ?? ?????????? ???????? ???? ??????? ?????? ?? ???????????? ??????????? ???? ???????? ????????????????. ??????? ???? ?????? ???????”
?????????? ?????? ?????? ???????? ?????????????? ?????? ???????? ???????????????? ??????????:
? You are addressing the prospect by their name, making it more personalized.
? You know what your prospect is actually interested in.
Personalizing your message to the interests and behavior of your prospects, you increase your chances of a faster and more positive sale. In fact, you are 51% ???????? ???????????? ???? ?????????????? ???????? ?????????? ?????????????? ?????? ???????? ???????????? 80% ???????? ????????????????????.
?????? ??????????????????:
? Cold Calling is a major time waster
? Personalized messages are KING when it comes to prospecting
? Never try to “sell” the prospect. They already know what they want and you are just being the bridge from their current state to their desired state.