NoA Connect goes SXSW: Five Events to Keep an Eye Out For

This Friday, South by Southwest will kick off in Austin, Texas, and Agnes Erdmark and Emil Andersson at NoA Connect will be attending. The annual conference features the most innovative and prone creators within tech, marketing and interaction alongside exhibitions and symposiums on professional development and the future of communication.?

SXSW primes itself for being an essential destination for global professionals; the offer of seminars this year addresses some of the most pressing issues in the marketing industry – the use of data and technology in business development, digital branding and communication strategies in the new media landscape.?

The conference is of specific interest to the marketing and tech industry as it brings together professionals, experts and pioneers within the fields. By participating, we at NoA Connect intend to pick up on the international trends and offer our unique Nordic perspective.?

We have identified five key events this year worth an extra look at:

1. Nordic Futurism

Innovative and progressive Scandinavia is the birthplace of some of the world's most admired companies and this seminar aims to examine how the Nordics think about transformation and long-term change. The session will feature top Nordic leaders from H&M Group, the Finnish Innovation Fund Sitra and Schibsted Group.

2. Sustainability business and its impact on brand-building

Organized by &Co –?a danish member of the NoA family?–?this session focuses on the urgent demand for a global green transition. The event explores the correlation between sustainability and brand strength, and aims to answer the question: how will implementing a sustainable business model impact future growth potential?

3. Creativity - Intuition or Data?

This session aspires to explore the intersection of data-driven marketing and our fundamental gut feeling. Increasing evidence confirms the extensive potential of our gut as a second brain, an essential instrument when making business decisions. How can you find a balance between data and gut feeling? The discussion will be held with representatives from companies like Google, Ulta Beauty and L’Oreal

4. Growth and Omnichannel Marketing

The digital landscape has evolved and there are now new tools needed when growing your brand. In the wake of Apple’s recent iOS changes, many consumer startups were caught off guard in regards to the protection of privacy, data mining and limits to brand reach. This session focuses on how to grow brands in an evolving digital landscape.

5. Platforms of the Future

There has been a recent wave of tech-for-good initiatives, many aimed at tackling social, economic and environmental issues. However, these movements have been criticized for exacerbating the challenges they seek to address. The critical conversation will center around data sovereignty, interoperability and decentralization.

We believe these topics are essential for the future of marketing technology. As digital communication is quickly evolving, staying on top of trends to boost competitiveness and remain positioned ahead of the curve. As of this, what will you make sure to tune into during SXSW??

Whatever topic within marketing and technology interests you the most, we at NoA Connect hope to see you around. If you would like to meet up, feel free to reach out to Emil Andersson or Agnes Erdmark, who will be present on-site!