[No.7] 5 GA4 Tactics for Boosting Your Content Marketing Results

Creating long-form content is a tough cookie.

It takes quite a few hours to get from the brief to the final form and hitting publish.?

You are trying to find space to get in the flow for 4 hours, but it’s not easy, is it?

One colleague calls you for some urgent help. Another one messages you on Slack.

And then…there is this bee that all of a sudden seems more interesting to look at than keep on writing.?

Or at least that’s how it goes many times when I sit down to write a practical blog article.?I really like sharing what we learn at Growth Savvy, only getting an article out of the door is a challenging endeavour most times.

That’s why after writing 30 articles, I sit down to understand which seems the most valuable for our audience.?

Just to find out that 80% of leads are generated by one article ??

I was a bit disappointed because I caught that a bit later than I’d wished.?

I’m always the one preaching that we should take decisions informed by data, but this time it slipped through my fingers.

Anyways…

Seeing that one article generates the most leads was just one of the many interesting insights I discovered. And I did that through Google Analytics 4 custom reports.

And while analytics aren’t necessarily familiar territory for all marketers. It may look downright scary. But don’t worry, this is why I’m here to help with simply to understand tactics even if you haven’t logged in once in Google Analytics 4.?

You can also comment here if there is something you feel you’d need more details about and I’ll get back to you.

In the article below I walk you through tactics that you’ll help you:?

• Generate high-performing content fast
• Understand why some topics are performing better than others
• Scale up the power of qualitative research to generate actionable insights

Hit the link below to head out to our blog:

5 GA4 Tactics for Boosting Your Content Marketing Results