The "No-Touch" Era

I have always been intrigued by the "touch-me-not" plant, the way it droops at the slightest touch! Unfortunately, Covid and the resultant social distancing has brought us to a low/no touch state of affairs. Notwithstanding the morbidity, there is a silver lining behind the cloud. In fact, multiple silver linings, Digital Transformation / Adoption en masse is one of them.

The gaming industry, for example, is experiencing tremendous surge in demand. A recent study from Verizon shows a 115% increase so far in gaming usage in the US alone compared to a typical day before Covid-19. I was doing some reading on the applications of Data Science and Machine Learning for gaming businesses and was tickled to see the range of use cases; you can click here, to catch up with some of these.

Speaking of "no-touch", my mind wanders on to the realm of digital receipts or e-receipts. Paperless transactions with a corresponding cost optimization. An opportunity for brand recall and personalized offers for the busy consumer who would have otherwise crumpled your paper receipt unceremoniously! But perhaps the most contextual call out is "no-touch". The Covid and Post Covid times have made us paranoid and sanitizer-phillic. No longer would you need to look at the cashier with squinted eyes to scrutinize his/her sense of hygiene, you have digital receipts now! That too omni-destination, namely sms, e-mail etc.

Image source: GrayMatter (www.graymatter.co.in)

There are interesting solutions for digital receipts in the market; GrayMatter offers the solution as part of Store Sense, a product targeted on enhancing store revenues and shopper experience at airports and malls. Store Sense brings in other exciting modules too including real-time data extraction from Point-of-Sale, store sales analytics, personalized digital campaigns and more. The digital receipts piece of this solution can be implemented a la carte too, for any business as per their need!!

Digital receipts are relevant across businesses, be it at your favorite coffee bar, or god forbid at the hospital, or at any of the branded stores you love shopping at!

So,what's your take on e-receipts ?

#digital #digitaltransformation #digitaladoption #digitalreceipts #analytics #machinelearning

#datascience #gaming #ereceipts #notouch