No-Code Marketing Automation: How to connect neural networks and services without the help of programmers?

If you still think that in-depth programming knowledge is required to create technological solutions, I am happy to inform you that times have changed. No Code platforms allow you to create powerful AI solutions using only visual tools.

It's a bit like assembling a construction set: you choose the right blocks and connect them together. You can automate processes, collect and analyze data, and create your own digital assistants - all without a single line of code.

For example, take a look at this video , which creates an automated process for generating social media videos. This is just one of thousands of projects that demonstrate how No Code is revolutionizing the way we interact with technology.

Opportunities for your business

Now, without being a programmer, you can easily automate routine processes and optimize your work using ready-made templates. Let's look at the possibilities using the make platform as an example:

These templates are usually accompanied by step-by-step instructions, which makes them convenient even for beginners. Let's take a look at a few examples that might be useful for your business.

Automate blog posts to social networks with ChatGPT

Imagine that each of your blog articles is automatically published on social media without the need for manual processing. ChatGPT allows you not only to generate text content but also to automate its distribution. This reduces the time spent on routine tasks, increases audience engagement, and expands your online presence.

Posting new Airtable records to social media

When data in Airtable is updated, new posts are automatically generated for social media. This process ensures continuous relevance of content on social media by automating the posting of updates or news.

Transcribe and summarize Zoom recordings

Zoom meeting recordings can be automatically transcribed and summarized with OpenAI's Whisper, converted to individual voice audio files via ElevenLabs, and then easily shared with the team via Slack. This simplifies information sharing and supports effective team communication.

Each of these examples demonstrates how templates and integrated guides can simplify the implementation of complex technology solutions, allowing companies to easily adapt to constant change.

Now let's look at a practical scenario of using No Code tools

Let's imagine that your tech support team receives a lot of questions about using a certain product or selling courses. You create a chatbot that can answer these questions automatically. With ElevenLabs, you choose a voice that has a likable and trustworthy tone, and customize it to sound like the voice of a specific person associated with your brand.

When a customer contacts the support team with a question, a chatbot created on ChatGPT analyzes the request and generates a response. Then, using the API integration with ElevenLabs, this response is converted into a voice message sent to the customer. This not only improves the experience of interacting with your brand, but also makes communication more personal and effective.

What else can you do with Make ?

Send emails automatically from Google Sheets

Now you can easily send hundreds of emails using only data from a Google Sheets spreadsheet. This is possible thanks to the integration with Gmail, but there is one problem: the standard features are limited and do not allow you to personalize emails, for example, add customized greetings.

Step 1. Create a Google Sheets spreadsheet and add data for your emails

First, you'll need to create a new Google Sheets spreadsheet and set up column names for the email data that will be used in your emails.

You should definitely have a column for recipients' email addresses. But if you want to make your emails more personalized, you can add columns for:

• Recipients' names.
• A few simple sentences to personalize each email.

Then, add a final column called Email Status. We'll use this column to track the status of sending emails to each recipient.

After adding the column names, fill in the first row with test data, such as your name and email address.

This data will be used to test the script to make sure everything works properly before you use it to send emails to recipients. This way, you will be able to identify and fix any possible errors.

Thus, your Google Sheets spreadsheet should look something like this.

Step 2. Create a script in Make and add the module "Find Rows in Google Sheets"

First, you need to log in to Make and create a new script.

Next, add the Google Sheets > Search Rows module to your script and connect your Google account to it.

Now, configure the module as follows so that it can search for data in your Google Sheets spreadsheet:

• Enter the Spreadsheet ID and Sheet Name: Leave this field set to Select from My Drive (a24).
• Spreadsheet: Select the Google Sheets spreadsheet you created earlier.
• Sheet Name: Select the specific sheet in your Google Sheets that contains the email data.
• Table contains headers: Leave this field checked.
• Column range: Set this value to A-Z to search for all data in columns A through Z in your Google Sheets spreadsheet. This doesn't matter if you don't intend to fill all those columns with data. But if the columns in your Google Sheets spreadsheet extend beyond Z and include columns AA, AB, etc., you will need to adjust the column range accordingly.

Leave the rest of the module settings blank. The settings should look like this:

Click OK to complete the module configuration.

Step 3. Add the Send Email via Gmail module to your script and connect your Google account to it.

This module will allow us to send emails with data from our Google Sheets spreadsheet to recipients. But if you use another email program, such as Outlook, you can adapt the setup process to it.

If you use Gmail, here's how to set up the module:

• To: Click ?"Add Recipient" ?to add a field with email address settings. Link the Email Address data element from the Google Sheets module here.
• Subject: Enter the subject line of your email, using any data element mapping to personalize the subject line. For example, your subject line could be "Best wishes, [Name data element]!"
• Content: Enter the content of your email. You can use HTML tags to format your email. You can also attach any data elements to personalize your email content here.
• Optional: Activate the Show Advanced Settings toggle to customize the sender's address of your email and the recipients in the body and the hidden copy.

Refer to this image for an example:

Click OK to complete the module configuration.

Step 4. Now, let's add a filter between the Search for Rows in Google Sheets and Send Email via Gmail modules

This is done to prevent emails from being sent to recipients we have already sent emails to.

You can do this by clicking on the dotted line between the Google Sheets > Search Rows and Gmail > Send an Email</a> modules, which will add a filter between them.

Name the filter with a descriptive name, for example, "Email not yet sent to recipient".

Attach the data element "Email Status" from the Google Sheets module to the first condition statement and change the text operator settings from "Equal to" to "Not equal to".

Finally, enter "Sent" ("Sent") in the second condition statement.

Thus, we will allow the script to continue sending the email only if the email status for the row in Google Sheets does not indicate Sent.

Click OK to complete the module configuration.

Step 5. Adding the "Update Row in Google Sheets" module

After sending emails to recipients using Make, we want the app to update the Email Status column in our Google Sheets spreadsheet with the word "Sent" in it.

To do this, add the module Google Sheets > Update a Row. Connect this module to your Google account as you did in the second step.

Leave the Select a Method drop-down menu settings as Select by path, then use the Select a Drive, Spreadsheet ID, and Sheet Name settings to select your Google Sheets spreadsheet - and the specific sheet within it that contains the email data.

Link the Row number data element from the first Google Sheets module to the Row number setting. This allows Make to update the row of the Google Sheets table whose data was just used to send the email.

Leave the Table containing the headings drop-down menu setting as Yes, then enter Sent(Sent) in the Values > Email status field.

Click OK to complete the module configuration.

Step 6. Adding a filter between the Send Email to Gmail and Update Row in Google Sheets modules

Make should only update the Email Status</a19</a> column in a Google Sheets row as Sent if the email was successfully sent. Therefore, let's add a filter between the modules Gmail > Send an Email and Google Sheets > Update a Row to fulfill this condition.

Click on the dotted line between the two modules to open the filter configuration window.

Give the filter a descriptive name, for example, "If the email was successfully sent”. Bind the Message ID data element from the Gmail module to the first condition statement and change the settings of the text operators: Equal to basic operators: Exists.

With this filter setting, Make will mark the email status of a row in Google Sheets as Sent only if the Gmail module has created a message ID indicating that the email was sent successfully.

Click OK to finish setting up the module - and the entire script!

Thus, your script should be set up to efficiently track and update the status of sent emails, providing organized and automated management of your email communication campaigns.

Step 7. Testing and running the script

Now let's test and run our script. Click the Run once button located at the bottom left of the script editor to activate your script.

If everything works correctly, you should receive an email to the test email address you entered in your Google Sheets spreadsheet. The email could contain a welcome or an informational message, depending on the content you defined.

The "Email status" for this row in Google Sheets should also be updated to "Sent".

Now, you can replace the test data in your Google Sheets spreadsheet with the real data and click Run once again to send emails in bulk to your recipients.

The script will use the Email status column to check if an email has already been sent to a particular recipient, so you won't need to delete recipients from your Google Sheets spreadsheet after you've sent them emails.

However, it may still be a good idea to delete them to keep your Google Sheets spreadsheet organized.

To summarize

No Code technologies allow us to create, automate, and optimize processes without resorting to complex programming. From automating social media posts to transcribing meetings to sending personalized emails, the possibilities seem endless.

If you're interested in learning more about how to use these tools to achieve your goals, visit my Facebook page. There you'll find additional resources, tips, and opportunities to share experiences with like-minded people.

Get started today, and who knows where your ideas and projects will find you tomorrow!