Nissan Malaysia celebrates its 60th Anniversary
Daniel Doni Sundjojo
Automotive Research I Market Research | Market Entry I Business Matching I
Tan Chong Group announced its achievement as Tan Chong Motor Assemblies Sdn Bhd (TCMA) has achieved a cumulative production of 1,000,000 Nissan vehicles in Malaysia as of last month. Tan Chong Group first commenced its Malaysian operations in 1957, and celebrates its 60th Anniversary this year. As part of Tan Chong’s 60th Anniversary Super Deals campaign, it is offering the Nissan Almera 1.5 Automatic, from MYR 600 per month installment. ETCM also kicked-off the Nissan UEFA Champions League Campaign for the third year running.
The Campaign will run throughout the month of March, offering customers who purchase a Nissan, a chance to win an all-expense paid trip to experience UEFA Champions League Semi Final LIVE in Europe. In Malaysia, in term of market share, Nissan with 2.89% still number 5 behind Perodua (35.55%), Honda (21.51%), Proton(18.04%) and Toyota (10.57) with just slightly difference with Mercedes (2.28%), and Nissan has ambition to boost its market share in its 60th birthday in Malaysia, we'll see together!