Nir Eyal: The Importance of Being Indistractable

Hello and hope you are having a great week!

This week's podcast guest is Nir Eyal - bestselling author, entrepreneur, investor and consultant teaching about the intersection of psychology, technology and business. Listen here or wherever you get your podcasts from.

An American-Israeli immigrant, Nir co-founded and sold two tech companies before he started sharing the tricks of habit forming products that he had researched in his book, Hooked in 2013. Six years later and his second book - Indistractable: How to Control Your Attention and Choose Your Life became another bestseller.

Nir also previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

In this conversation, Nir and I discuss the fallacy that tech companies hold more agency over our habits than we do, how he learned to hack back his time and become indistractable and why school children have 10 times more restrictions placed on them than convicted felons in prison. Listen here or wherever you get your podcasts from.

This is a truly fascinating episode with someone I have long-admired and which I think you will really enjoy.

Danielle

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