Nippon Nisa's Painter Development Programme: Empowering Women in Male-Dominated Industries

In industries such as construction and paint, Pakistan, like many other countries, has a male-dominated workforce. Many organisations have struggled to break down gender barriers and provide equal opportunities for women to participate and succeed in these industries. Through its Painter Development Programme, Nippon Nisa, is committed to empowering women by providing professional training to female house painters.

The programme intends to train women to become contractors and lead their own teams of female painters, putting them in positions of leadership. Candidates must have hands-on experience with work quotations, strong product knowledge, and customer conversion skills in order to participate in the programme. The programme emphasises on-field and outdoor training, as opposed to traditional theoretical training held indoors.

The Nippon Nisa Painter Development Programme is designed to promote women's leadership development by providing consistent communication, observing how contractors land work deals, and enhancing product knowledge and networking through dealer visits. The programme's goal is to empower women as independent paint workers, which will eventually boost their confidence and prepare them to work in leadership roles.

Having women accepted into the painting business in Pakistan is one of the most challenging aspects for women in leadership roles. However, the programme is cognisant that there is demand for this and that homeowners are open and receptive towards the idea and arrangement. Nippon Nisa’s Painter Development Programme provides customers with past work samples and testimonials of female painters, in an effort to strengthen their proposition as well as to highlight and acknowledge their skills and know-how.?

The implementation of these programmes has yielded significant results; women making up 40 percent of total management roles. Nippon Nisa's Painter Development Programme has had a positive impact on women's leadership development by imbuing skills such as confidence, conflict resolution, persuasion, marketing, and understanding the market's needs. Diversity and inclusion principles are also incorporated into the programme's curriculum and training.

By breaking down gender barriers and providing equal opportunities for women to participate and succeed in male-dominated industries, Nippon Nisa's Painter Development Programme has set an example for other companies. In the future, Nippon Nisa intends to launch new marketing initiatives and strategies to promote the programme to a larger audience of female leaders. By empowering women, Nippon Nisa not only promotes gender equality but also contributes to Pakistan's economic growth and development.