■Nio■ We don't need dealers; we can do it much better ourselves!
March 12, 2024, Automotive Retail Inside, Steffen Karl, ARI_sk
Source: Abendblatt, Hamburg.
Electric car manufacturer Nio will open in the city centre in mid-June.
■Phlipp Tu and J?rg D?weritz liked what they saw on Thursday afternoon's construction site at the Gro?e Bleichen. Right next to the Alsterhaus, probably the most unusual car dealership in Hamburg, will be built by mid-June.
The Chinese electric car manufacturer Nio is building a so-called Nio House near Jungfernstieg. It will be a sales space combining an art gallery, library, event centre, café, and co-working space.
Next to Hamburg's Alsterhaus, electric car manufacturer Nio opens a spectacular car dealership- no, sorry, a Nio House!
Work began in November on the former interior designer Zara Home branch. “We want to create a great meeting place in a great location. Not just for owners or interested parties of our vehicles, but for all Hamburg residents,” says D?weritz, regional manager for northern Germany. “Our vehicles are in the upper price segment. It fits in well with the environment here. There are beautiful and high-quality shops here. We complement each other well with them,” adds Nio House manager Tu.
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