Ninja Marketing's conference: Blasting News showcases the recipe to boost and monetize the audience.
On Monday, November 27th, Blasting News took part at the Ninja Marketing’s conference around branded content hosted in Milan, the most prominent Italian city for innovation and technology. Professionals, marketing experts and journalists came together to debate branded content and its implications for media companies. Along with Andrea Manfredi, Blasting News founder and CEO, some of the speakers included Marco Gobbi Pansana, Head of Red Bull Communication, Federico Nejrotti, Editor-in-Chief of Vice Motherboard Italia and Giulio Gambino, Founder of The Post International.
Augmenting the Audience: the “Boost Effect”.
In the context of branded content, engaging the audience has been key for media and technology companies like Blasting News. Only a unique value proposition is capable of ensuring highly perceived product quality, making sure that a great customer experience is delivered at all times.
“In order to increase and maintain its audience—explained Andrea Manfredi—Blasting News relies on 3 key elements:
- Distinctive Tone of Voice - Website content is made by the people, for the people, therefore having a unique voice and effect.
- Verticality - The most comprehensive and rich content is divided into specific topics, framed through channels, therefore offering a much higher level of service to the readers.
- A Place to Discuss Rather than Lecture - Just like with social media platforms, Blasting News allows users to interact with each other through comments and posts.
Users’ unique perception of these three elements attracts readers and expands Blasting News’ audience, therefore triggering the boost effect.”
How to Monetize Your Audience.
?We agree that creating unique value for users will ensure that media companies grow their audiences and become viral. How can we turn this “social value” into revenue?
“Blasting News realised that social value has evolved with the advancement of technology,” explained Manfredi. “As I discussed in New York in July, the interpretation of user activity for audience monetisation must take into account that everyone can participate in an organisation with impactful and positive interactions. These interactions go beyond merely reading, sharing and repeatedly visiting the website. To make money out of your audience, you have to apply the new concept of enriched social value and focus on it, focus on a new level of user interaction.”
ABOUT BLASTING NEWS
Blasting News is the world’s leading social journalism platform. Since launching in 2013, Blasting News is now within the 170th most visited websites in the world (according to Alexa Rankings), thanks to 2,500 active contributors, 25,000 pieces of news and 11,000 video news published every month. This past year, Blasting News was recently selected and funded by The Google Digital News Initiative. The rate at which Blasting News has grown since its conception in 2013 places it in the same category as industry leaders such as Snapchat and Facebook: in a mere 44 months, Blasting news was able to reach 100 million active users, growing faster than Facebook and as fast as Snapchat in their respective start up phases. The company has offices in London, New York, Hong Kong, San Paolo, Milan, Rome and Palermo.