Nine Ways Value Builders Prioritize Wealth Over Recognition

Nine Ways Value Builders Prioritize Wealth Over Recognition

As a business owner, you have a fundamental choice to make: Do you want to be famous or Rich? Pick one.

If you picked fame–not necessarily movie star popularity–your desire for popularity may stretch no further than your daily life. Being an established business owner provides lot’s of opportunities to become famous on some scale, but there is another type of owner who would prefer to build wealth rather than personal fame.

We call this second type of owner a “Value Builder.” Their main goal is to build a valuable company, even if it comes at the expense of their personal popularity.

Value Builders take proactive steps to prioritize the value of their company over their personal popularity. If your goal is to build wealth through owning a company, you must fight against these natural forces that — left unchecked — will move you away from building a valuable business.

Review the two lists above and note how Value Builders differ from a typical business owner on a number of critical dimensions. In coming issues, we will closely examine how Value Builders prioritize building value over their personal popularity and share some of their story.

Click here to learn more: https://effectiveness.com/famous-or-rich-the-nine-characteristics-of-a-value-builder-vs-a-typical-business-owner/

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