Nine to Know: We Could All Use a Little Change ??
01: Musings on the New York State of Mind?
A message from our CEO, Lauren Parker
Years ago, I graduated from a Midwestern university on a sunny Sunday afternoon. The next day, I packed up and moved to New York City, bright-eyed and eager to kick-off my career at a large, global agency.?
I spent nearly 10 years in the Big Apple, working hard and playing hard, as they say. It was the absolute best place to live out my 20s, and now that I’ve relocated back to the Midwest, I never miss a chance to go back.?
In fact, I had the opportunity to do so last week and wrote about the inspiration I found wandering through the streets of Manhattan with no destination in mind.?
02: Women Shape PR History
In honor of International Women’s Day and Women’s History Month, PRNEWS gathered a roundtable of women leaders in PR and communications. One key insight from the roundtable is that remote work has become an equalizer for women in the industry, providing the flexibility needed to fulfill various roles in their lives while having more equitable opportunities to contribute to important conversations.?
03: Tick Tock for TikTok? ???
This month, a bill that would force the sale of TikTok by its Chinese parent company or risk the app being banned from U.S. app stores moved through Congress. This bill has received more sweeping, bipartisan support than previous attempts to ban the app, and it has brands and social media professionals on TikTok taking a closer look at their marketing mix. Click the link below to read predictions and implications from PR Daily.
04: A Brand Evolution for the Girls ??
For over 100 years, Stanley was known as a masculine brand repped by campers and manual laborers. That all changed when an all-women marketing team helped the brand pivot to capture the attention of a feminine audience. Campaign shares how they made it work, as well as insights from Stanley’s activations at SXSW.?
05: Level Up on LinkedIn ??
With major shake-ups at social media companies like TikTok, X and Meta in recent years, LinkedIn has remained relatively steady in its growth and role as a social media platform for professionals. This platform also offers effective opportunities for brands and thought leaders to inform and engage their desired audience. In this blog post, AVP Chelsea Schmitz, MBA shares her top three tips for maximizing LinkedIn for your business.?
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06: Lessons From a Royal PR Crisis
After weeks of rampant online speculation about her whereabouts and PR missteps from the Palace, Kate Middleton, Princess of Wales, released a video statement announcing her cancer diagnosis. This clip from CBS News captures how the announcement was both a reminder of the harm brought by unchecked online speculation into a public figure’s personal health struggles, as well as the PR lessons the Palace has learned from this unprecedented moment.?
07: We Added a New S9er to Our Roster! ??
We’re thrilled to welcome our newest Account Associate, Skyler Black ! With experience in PR, influencer relations and event partnerships, we can’t wait to see what she accomplishes as a part of our team. Read more about Skyler in the blog post below!
08: Master the Follow Up Pitch ??
So you pitched your story to a reporter…what’s next? In a recent webinar from the PR management platform Muck Rack titled “How to follow up without being annoying,” PR coach Michael Smart offered top tips for following up with journalists to both catch their eye and be respectful of their boundaries. Polish up your follow up strategy with this Q&A.
09: How We Helped Fuel Success for Unleaded 88 ??
In preparation for a busy summer travel season, we worked with our client Ohio Corn & Wheat to grow consumer awareness for Unleaded 88—a budget and engine smart blend of 15% ethanol and 85% gasoline. Read more about our multi-channel campaign and how we drove results in this case study.
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