Nine to Know: Takin’ It Back to 1999
01: We Partied Like It Was 1999?
A MESSAGE FROM OUR CEO, LAUREN PARKER
On December 31, 1999, my best friend and I made snacks and watched Dick Clark freeze in Times Square. Like all other eighth graders that year (resist calculating my age, please), we were worried if the Y2K hysteria would mean we’d lose access to our AIM accounts (which may be why the recent TikTok ban felt like déjà vu).?
Recognizing the magnitude of ushering in a new century, we decided to do something creative to commemorate the milestone. Each grabbing an empty shoebox, we started rummaging through the house and gathering trinkets for a time capsule. A pair of sunglasses. A bottled Starbuck’s Frappuccino (mocha flavored). A list with names of our crushes. Pogs (including a prized “slammer”).??
When the box was full, we wrapped it entirely in clear contact paper so peeking wasn’t an option. Then, with a black Sharpie we wrote: DO NOT OPEN UNTIL 2025!!!
Well, here we are. At that time, 2025 seemed like an astronomical jump into the future. Today, 1999 feels like yesterday. I’m embracing both perspectives with gratitude.?
Happy New Year~?
Lauren?
02: Predictions Past and Future ??
With 2024 in the rearview mirror, the Slide Nine team is reflecting on the forecasts we made last year as we steer on into 2025. Did our predictions come to pass? Check out our blog for a recap of the past year and what we project for the year ahead.?
03: Taking Lessons Forward into the New Year ??
2024 was a year of transformation. From the rise of creators to AI advancements and shifting ecosystems, learn the key trends shaping business and communications—and how to prepare for what’s next. Discover insights and actionable advice from Slide Nine’s Associate Vice President, Communications and Insights, Chris Piedmont.?
04: New Year, New Crises
Having a crisis management plan in place is key to protecting a brand’s reputation. While none of us can predict the future, we can do our best to prepare for what might be to come. PR News explores what types of crises are likely to arise in 2025 and how to respond.??
05: Video Killed the Radio Star? ???
Podcasts started as niche audio broadcasts you could listen to on your iPod (RIP) and have evolved into multifaceted media productions including tours, merch and video content. In fact, YouTube has officially edged out Spotify and Apple to capture 31% of weekly podcast listeners. As the industry continues to expand and evolve, here are podcasting trends to watch.
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06: Circling Back After the Holidays?
With Q1 in full swing, it’s time to sort out your inbox and kickstart those conversations you said you’d get back to in the new year. StudioID shares eight proven tactics to help re-engage connections that went cold over winter break.?
07: Keep Up with the Styles
What will 2025 look like? Canva analyzed trending style searches to predict what will be popular in the coming year. Expect visual mashups like Refined Grit, Mechanical Botanical and Serious Fun to be attracting attention. Learn more about each trend and start using design templates for your projects.?
08: Score a Home Run with these Pitching Tips?
Media relations is fast-paced and always changing, which makes crafting great media pitches even more crucial. Muck Rack surveyed 1,000+ professions for their report, The State of Journalism 2024, and shared tips for PR pros looking to land more media placements based on the data.
09: A New Generation Has Entered the Chat ???
Gen Alpha is so last year. 2025 marks the start of a new generational cohort: babies born in 2025 are officially part of Gen Beta. Members of this new group are only a few weeks old, so there’s still a lot to learn, but there are some predictions based on the climate they’ve been born into. Read more at HuffPost.
Sliding Up
We’re delighted to announce that Skyler Black has been promoted to Account Executive. Skyler joined the Slide Nine team in March 2024 as an Account Associate. Now, as an Account Executive, she will continue supporting her teams and clients while taking on new responsibilities, including managing media relations efforts, contributing to strategic communication plans and overseeing client-facing tasks across accounts.
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1 个月To this day, I still remember the AIM away message I had for Y2K. Between that, the RIP behind iPod and seeing Gen Beta (So “entitled!” Haven’t done anything yet but sleep and eat and look adorably cute.) this is the most “in my day we walked uphill both ways” comment I can leave. Thanks for all the goodies and nine things I need to know!