Nine Drivers of Upside Leverage & Exponential Business Growth - Driver #7
Jay Abraham
Business Consulting ? Strategic Marketing Expert ? Author ? America’s Highest Paid Marketing Consultant
YOUR PRODUCTS AND SERVICES
Two other enormously effective ways to transform the performance, the results and the corresponding profits and wealth creation your business can generate for you are to create new markets and/or new products.
The question you have to ask is: How many other places could you take your existing product, service or combinations or variations of them and apply it to other fields or other regions or buying groups.
Or could you license other people to use it? Could you package it in different ways sizes or combinations? Could you package other people’s things with it? Could you package your products or processes and make that a product or service?
How many new products or services could you come out with that are your natural extensions, embellishments, top of the line premium versions, higher performing versions, or stripped down white label versions?
Just by adding one or two or five different components you can create an entire new product and penetrate new market niches. You might look within your existing buyer base and see if there’s some intensity aberrations.
Maybe there’s a number of people or companies that are of certain kinds of generic industries or types that are attracted to you and you may have never even realized it before. That you have a natural appeal or resonate to certain industries or type people or aged people, or professional types could spotlight incredible overlooked markets to go after.
Just by looking at that and analyzing your buyer base and the statistics that you have, you may open up a new treasure trove of new markets or new marketing niches you could penetrate. But you can’t do it if you don’t look at and for those opportunities by analyzing this kind of data.
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4 年Thanks for the post Jay Abraham I’m open to CONNECT ?????? Nick Kosta
I help businesses create & build a Direct to Consumer channel of revenue to their business. I’m a bestselling author, Co-founder of the largest privately held Direct-to-Consumer agency in the country.
4 年Absolutely Jay! Especially in these times. Everything Jays speaks of is about YOU and YOUR business getting and having the leverage so you are not left being controlled by others and current market conditions. Listen up because Jay is speaking the truth whether you want to believe it or not. Thanks Jay for reminding all of us and our businesses to expand out to grow up!