Nine Cultures That Exist in Corporate America
Jesus (Jes) Vargas
Continuous Improvement & Operational Excellence via Lean & Systems Thinking | Streamline Processes | Define Roles & Responsibilities | Eliminate Process Waste | Certified Lean, Six Sigma, Project Mgt., Supply Chain Mgt.
For all successful companies, it always comes down to the culture. Those that have a positive, future-looking culture are going to succeed.?
Conversely, the ones that stick their heads in the ground and have a culture of not looking ahead get left behind. And you don't want to be in a company that gets left behind.
There are nine distinct cultures that exist today in corporate America. Most are good to have in a business organization. However, some are not good at all.?
Culture of “Yes”
A Yes culture is one in which everyone in the company says “yes” to whatever initiative, idea or proposal comes from the top of the company. Companies with a dominant Yes culture find it difficult, if not impossible, to innovate.?
Directives
Like a Yes culture, companies with a Directives (or Top Down) culture stifle innovation by only considering ideas coming from senior management. It’s an old school way to run a business.? Only the executives and senior managers know what’s going on.
A company with a culture of directives discourages ideas from other parts of the organization.?
Inclusion
For many successful companies, innovative ideas come from all levels of the organization.
Crazy ideas need to be recognized and rewarded too.?
In fact, input is sought from different levels of the organization. Senior management may generate ideas, but the workers who are going to implement the ideas and deal with customers contribute to the strategy to finalize and sell products.?
Sales Driven
In a company that is sales or market driven, the market says, “We need this product.” Consequently, the company develops the product to fill a need expressed by the market.
领英推荐
Technology Driven
In this culture, the company says, “We’ll design the product and then we’ll build it. Next, we’ll find a market for the product.”
Branding
All segments of the company must be devoted to creating the brand, developing the brand, maintaining the brand (or improving an existing brand).?
Nurturing
Companies with a nurturing culture share the company’s values with everyone.
They also clearly define how employees should work together and build close team connections to avoid isolation.
Social Responsibility
A company with a socially responsible culture is mindful of the social and environmental impact of its business. The company seeks to treat its employees and customers fairly.?
Sink-or-Swim
A sink-or-swim culture is?one in which the company purposefully provides limited or no support for new hires. In this way, the company identifies those who can succeed in their roles with no help from the company.
What Culture Does Your Company Have?
Some business cultures seem more likely to result in more successful and profitable companies than others. If you got to pick a culture for your company, what would it be?
Jesus (Jes) Vargas is the Principal at DPMG Corp in Sacramento, CA. Jes and his team consult, coach and mentor business leaders in areas such as strategic planning, leadership development and project management. If you are concerned about the culture in your company, Jes can help you create a new one or improve the one you have. Call Jes at 916 712 6145. Or you can email him here.