NIL Roundup: Deals, Driving Violations, & NIL Buyouts
This week was loaded with some crazy NIL content. From heartwarming stories to terrifying truths, this week had it all. Check out the top headlines for this week’s NIL Roundup below:
1. Top US Olympians Make Noise in the NIL Landscape
Top track and field stars like the University of Arkansas‘ high jumper Rachel Glenn, 16-year-old 400m runner Quincy Wilson, Northern Arizona University‘s 10k runner Nico Young, and Stanford University‘s 800m runner Juliette Whittaker, have all qualified for the Olympics and padded their wallets at the same time. These elite athletes have teamed up with companies like Gatorade, CELCIUS, New Balance, Adidas, and On Running to boost their careers in multiple ways.
2. Hometown Hero
400m IM swimming Emma Weyant will be representing her hometown of Sarasota, Florida during the Paris Olympics. Weyant signed an NIL deal with Visit Sarasota County; the local tourism and information guide for the county. In this deal, Weyant will be featured in their marketing for the company’s website and social media.
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3. Sweet Rides
University of Alabama quarterback Ty Simpson signed an NIL deal with Harbin Automotive. In return for promoting the dealership, Simpson will receive a new truck every couple of months.
This suddenly has me wishing I was born 6 and a half feet tall and athletically gifted…
4. Pro Money < Making NIL Money in College
Florida State golfer Luke Canton had the opportunity to go pro but decided to continue his college career instead. Despite being able to make millions on the pro tour, Canton decided that he was making all the money he needed through NIL.
Read the rest of the NIL roundup HERE.
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